LETTER OF THE MONTH
On page 90 of the August issue, you used the word “insure.” Perhaps there is a difference between British and American usage, but I was taught that the word “insure” is solely used for insurance. Otherwise the word to use is “ensure.” Bill Boyd
That’s what we were taught, too. We messed up here, even though we learned this rule of thumb to ensure proper use: “i” for financial, else “e.” Things like this creep into language over time, sometimes through misuse, but also because bigger publications than ours lead the way with decisions which then filter down to common use through exposure. This instance is a mistake, and your constructive feedback is appreciated.
We endeavour to use language well, though we don’t always get it right. It’s easy for software guides to become laden with sloppy use of language – that is, overly casual descriptions of interactions when trying to teach readers. Clarity of expression is something we try to keep in mind, from planning content to the day pages go to press. But, if we make a mistake or a mess in explaining something, please get in touch.