News in brief
Apple news in bite-sized chunks
> Apple acquires Shazam
Apple has acquired Shazam, the two companies have confirmed, for about $400m. The music recognition service is a natural complement to Apple Music, but the company’s algorithms could prove to be even more farreaching, for example bolstering Apple’s ambitions in the field of augmented reality (AR). > Consumers want AR According to a survey by accenture.com, consumers are more interested in practical, daily-life augmented and virtual reality (AR/VR) applications than gaming. Just 47% said they want to play games, while 67% said they want to learn more about a place they are visiting, 61% want to visualize how clothes might fit, and 54% want to shop for household items and furniture.
> Apple acquires Buddybuild
Apple has also bought a Canadian startup that creates software development tools for coders. Financial terms were not disclosed. Buddybuild said its staff will join Apple’s Xcode engineering group, which creates the app development tools for all of Apple’s platforms.
> iMac Pro is shiping
The top-of-the-line iMac Pro, “the fastest, most powerful Mac ever made,” is now available. The iMac Pro offers a choice of Intel Xeon processors with up to 18 cores, up to 22 Teraflops of graphics performance, and super-fast SSDs up to 4TB. Interestingly, the Apple announcement makes a lot of the Retina 5K display, but the 27-inch iMac 5K ($1,799.00) has exactly the same screen. The iMac Pro has a much more potent graphics subsystem, however, and there are other differences: The standard iMac 5K comes with 8GB of memory, a 1TB Fusion drive, and two Thunderbolt 3 ports, while the base-configuration iMac Pro offers 32GB of memory, a 1TB SSD, and four Thunderbolt 3 ports, for $4,999.00.