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> Ap­ple ac­quires Shazam

Ap­ple has ac­quired Shazam, the two com­pa­nies have con­firmed, for about $400m. The mu­sic recog­ni­tion ser­vice is a nat­u­ral com­ple­ment to Ap­ple Mu­sic, but the com­pany’s al­go­rithms could prove to be even more far­reach­ing, for ex­am­ple bol­ster­ing Ap­ple’s am­bi­tions in the field of aug­mented re­al­ity (AR). > Con­sumers want AR Ac­cord­ing to a sur­vey by ac­cen­ture.com, con­sumers are more in­ter­ested in prac­ti­cal, daily-life aug­mented and vir­tual re­al­ity (AR/VR) ap­pli­ca­tions than gam­ing. Just 47% said they want to play games, while 67% said they want to learn more about a place they are vis­it­ing, 61% want to vi­su­al­ize how clothes might fit, and 54% want to shop for house­hold items and fur­ni­ture.

> Ap­ple ac­quires Bud­dy­build

Ap­ple has also bought a Cana­dian startup that cre­ates soft­ware de­vel­op­ment tools for coders. Fi­nan­cial terms were not dis­closed. Bud­dy­build said its staff will join Ap­ple’s Xcode en­gi­neer­ing group, which cre­ates the app de­vel­op­ment tools for all of Ap­ple’s plat­forms.

> iMac Pro is ship­ing

The top-of-the-line iMac Pro, “the fastest, most pow­er­ful Mac ever made,” is now avail­able. The iMac Pro of­fers a choice of In­tel Xeon pro­ces­sors with up to 18 cores, up to 22 Ter­aflops of graph­ics per­for­mance, and su­per-fast SSDs up to 4TB. In­ter­est­ingly, the Ap­ple an­nounce­ment makes a lot of the Retina 5K dis­play, but the 27-inch iMac 5K ($1,799.00) has ex­actly the same screen. The iMac Pro has a much more potent graph­ics sub­sys­tem, how­ever, and there are other dif­fer­ences: The stan­dard iMac 5K comes with 8GB of mem­ory, a 1TB Fu­sion drive, and two Thun­der­bolt 3 ports, while the base-con­fig­u­ra­tion iMac Pro of­fers 32GB of mem­ory, a 1TB SSD, and four Thun­der­bolt 3 ports, for $4,999.00.

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