When opportunity knocks
ARE you prepared for every opportunity?
The other morning I was buying a coffee and having an early morning chat to the cafe owner. He was telling me how a famous celebrity stuck his head into the cafe just as he was closing a few days back. The celebrity owns a chain of coffee shops and had an interest in what my friend was doing as he could see the large coffee roaster from outside.
My friend was disappointed in himself because he didn't have any business cards with him, he didn't have any of his own roasted coffee to give the celebrity, in fact, he had nothing at all to promote himself and his business. It was a missed opportunity.
I see and hear this a lot. People have a great opportunity presented to them but just aren't prepared.
The potential for a new customer is always just around the corner and the astute business owner and entrepreneur is always ready for action.
To take advantage of any opportunity you need to be prepared; a supply of business cards on you, promotional material handy and be ready to talk to someone about what you do.
I know that many business owners are outwardly shy when it comes to talking about their business. They are almost afraid of saying what they do. While the humility is nice, it really isn't a good strategy for building a business.
Look for any opportunity to promote your business and you will find plenty of them. Look at any chance encounter as an opportunity – who knows what will come out of it.
I have made a surprising number of excellent contacts and customers from people I have sat next to on planes or in a queue. If you are genuinely interested in other people, you will find they will reciprocate and be interested in you.
You don’t need to stalk people, just be prepared to tell people about your business and be prepared to give them more information – a potential new customer could be standing right in front of you.
A lot of people struggle to describe what they do, so have a very clear line in your mind. Always be prepared for an opportunity.
See Andrew Griffiths speak at free Community Connect seminars in Perth, Mandurah and Joondalup on September 11, 12 and 13 respectively. For details, call 9237 1435, email connect@ communitynews.com.au or go to www.communityconnect.club.