Award to help show region
NANNUP business Chestnut Brae is a front-runner in the Regional Achievement and Community Awards which will be announced next month.
The business was last week named as one of three finalists in the agricultural innovation category of the Regional Achievement and Community Awards.
John Stanley of Chestnut Brae, which produced nine tonnes of chestnuts a year, said entering the awards helped a business identify strengths and weaknesses and hone its marketing strategy.
Mr Stanley, a marketing consultant who is helping set up food trails to promote the South West, said the region had “enormous” potential for food tourism.
A total of 10 other categories have awards which recognise community service, development of northern WA, leadership innovation, aged care, regional safety, sport, teaching excellence, volunteering, business achievement and sustainability.
Vince and Karen Civello of KalyaaNa Spa and Wellness Retreat in Bridgetown, which has won numerous awards, were semi-finalists in the Business Achievement category.
Mrs Civello said entering the awards was a “health and wellness check-up” for her business and helped promote and draw more people to the area.
“Ultimately where you have an award-winning business, that highlights the community, people come to Bridgetown and spend more money here,” she said.
Judging the awards is a panel which includes government representatives and corporate and community leaders.
Each category winner receives a $2000 prize from Commonwealth Bank and a trophy, while the overall winner receives an additional $2000 from the bank plus $3000 from the Department of Primary Industries and Regional Development and a State trophy.
The winners will be announced at a gala dinner at the Hyatt Regency Perth on Friday, October 20.
Chestnut Brae’s John and Linda Stanley, pictured at this year’s Balingup Medieval Carnivale, are finalists in the Agricultural Innovation category of the Regional Achievement and Community Awards.