Pro­duce brand hav­ing an im­pact

Manjimup-Bridgetown Times - - Times News -

AN eco­nomic im­pact as­sess­ment into the South­ern Forests Food Coun­cil has re­vealed more than one in three Perth peo­ple can recog­nise the coun­cil’s Gen­uinely South­ern Forests brand.

The South­ern Forests Food Coun­cil this month started its sec­ond an­nual mar­ket­ing cam­paign with 17 in­de­pen­dent green­gro­cers in the metropoli­tan area. The cam­paign will run through to June 9 next year and aimed to de­liver a wider range of sea­sonal pro­duce to con­sumers.

Coun­cil chair­man Be­van Eatts said the cam­paign was a “ter­rific” plat­form for South­ern Forests pro­duc­ers of pri­mary and value-add prod­uct to reach con­sumers di­rectly.

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