Produce brand having an impact
AN economic impact assessment into the Southern Forests Food Council has revealed more than one in three Perth people can recognise the council’s Genuinely Southern Forests brand.
The Southern Forests Food Council this month started its second annual marketing campaign with 17 independent greengrocers in the metropolitan area. The campaign will run through to June 9 next year and aimed to deliver a wider range of seasonal produce to consumers.
Council chairman Bevan Eatts said the campaign was a “terrific” platform for Southern Forests producers of primary and value-add product to reach consumers directly.