SHOWCASING GENUINELY SOUTHERN FORESTS PRODUCE
The Genuinely Southern Forests 2018 Retail Marketing Campaign is coming to an end with the final instore tasting scheduled for Saturday 9 June. In total, we will have completed 67 tastings in 17 stores since the beginning of October 2017, which is over twice as many tastings as our last campaign! The instore tastings have proven popular with customers, often resulting in the customer then going on to purchase Genuinely Southern Forests produce. The tastings were supported with a suite of marketing activities that promoted our 17 greengrocer partners throughout the campaign. We would like to thank all the producers who have supported the campaign and assisted in the promotion of Genuinely Southern Forests produce. The Genuinely Southern Forests Allstates Farms market floor made sourcing the produce for the campaign easy. We are currently in the process of designing our new campaign for next season to kick off in October. Watch this space for more details in the upcoming months.