Cam­paign to boost vis­i­tors

Manjimup-Bridgetown Times - - Front Page - Tari Jef­fers

Pem­ber­ton is plan­ning a year-long pro­mo­tional cam­paign in a bid to in­crease visi­tor num­bers through­out the re­gion.

The move fol­lows a 30 per cent in­crease in visi­tor num­bers af­ter ad­ver­tis­ing pro­vided as part of the town’s 2017 GWN7 Top Tourism Town Award win.

The tele­vi­sion ad­ver­tise­ments pro­mot­ing Pem­ber­ton as a tourism des­ti­na­tion aired from mid-March for just over three months.

Pem­ber­ton Visi­tor Cen­tre pres­i­dent John Gaunt said by the end of the cam­paign visi­tor num­bers through the cen­tre were up about 30 per cent.

“Since the cam­paign fin­ished, we’ve been in de­cline again, it’s been di­a­bol­i­cal,” Mr Gaunt said.

He said the cen­tre would look to have the new cam­paign go­ing “the sooner, the bet­ter” to pro­mote the re­gion head­ing into the Christ­mas pe­riod.

Cen­tre man­ager Sam Cleve­land said visi­tor cen­tres in the re­gion all pro­moted each other.

“Tourism is a big pull for our re­gion and if some­one is stay­ing in Man­jimup, we give them ideas not only for this area, but Pem­ber­ton and other ar­eas too,” she said.

“With in­creased tourism num­bers, we all ben­e­fit too, as over­flow ac­com­mo­da­tion goes to other towns.” Mr Gaunt ac­knowl­edged the Man­jimup Shire Coun­cil for last week vot­ing to pro­vide $10,000 for the new cam­paign.

Man­jimup shire pres­i­dent Paul Omodei said tourism was im­por­tant to the re­gion.

“Given we have the nat­u­ral as­sets — we vir­tu­ally have it all — we should max­imise the ben­e­fits,” he said.

Mr Gaunt said in re­cent years, visi­ta­tion num­bers through the visi­tor cen­tre were about 40,000 an­nu­ally.

In the first month of the tele­vi­sion ad­ver­tis­ing this year, visi­tor num­bers were still in de­cline, in the sec­ond and third month, num­bers were flat and by the end of the cam­paign, num­bers were up 30 per cent.

“We did a phone sur­vey of ac­com­mo­da­tion providers in the area and they saw a sig­nif­i­cant in­crease in visi­ta­tion to their prop­er­ties,” he said.

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