Wrong Side Brewing impress in Melbourne
JAMIESON’S Wrong Side Brewing impressed both beer lovers and brewing experts in Melbourne recently, when they were a feature at the 2017 Good Beer Week Gala Showcase at Federation Square.
The showcase, which convenes 36 of Victoria’s most innovative breweries, was a meeting for brewers, patrons and traders to immerse themselves in all things malt, hops and yeast.
Wrong Side Brewing’s Paul Hann and Darren Kerr said the event was a big success, and their presence raised the curiosity of many who wanted to know where in the world was Jamieson.
“It went really well, we got our name out there, and there was plenty of people, plenty of interest, a great amount of interest in where we are from, and lots of good feedback,” said Mr Hann.
“A lot of people were interested in the location, and getting the local area out to the world and promoting Jamieson is one of the great benefits of these events.”
Day one of the gala was an industry focused trade session, where business minded beer buffs such as stockists and retailers could meet brewers and talk business.
On day two of the gala, which fittingly fell on St Patrick’s Day, the event loosened up a bit, with beer lovers replacing the industry heads to experience the ingenuities of the 36 breweries on hand.
And what’s St Patrick’s Day without a good old Irish ale?
When t he Wrong Side Brewing boys put their Irish Red Ale through their bar, it sold like Draught at the Commercial.
This Irish Red Ale was an experimental brew – just one of many that Wrong Side Brewing showcased at the gala.
“On the second day we put out some more obscure style beers, and they were all really popular, which was interesting and very encouraging to see,” said Mr Hann.
Some of the more experimental brews trialled by Paul and Darren were the Dunkelweizen (a dark wheat bear), the Eureka Single Hop IPA (a black IPA), and the Irish Red Ale, which were sold alongside their pale ale, pilsener and saison.
The feedback received at the gala goes a good way to confirming that such brews can be made in future to commercial batches and featured at the brewery when it opens later in the year.
Wrong Side Brewing will next take their exploits – and the good word from Jamison – to the Yarra Valley for the Yarra Valley Beer & Cider Festival, which will be running this Saturday, April 1.
The festival will see some of the finest boutique beer and cider that Victoria has to offer, along with quality food stalls and entertainment to ensure an eclectic experience and great day out for all.
DOWN TO BUSINESS: Wrong Side Brewing’s Paul Hann led the charge in Melbourne at the Good Beer Week Gala Showcase. The brewers, who operate out of Jamieson, had 10 rotating taps going over the two day event.
BREW CREW: All hands were on deck at Federation Square. Wrong Side Brewing’s (from left) Darren Kerr, Paul Hann, Cameron Hann, Harmony Richmond and Matt O’Reilly received great feedback at the event.