A big, small com­pany

Maroochy Weekly - - NEWS - SHANE STAN­LEY

NOUR­ISH­ING Whole­foods, for­merly known as The Happy Sprout, has ex­panded be­yond sprouts to in­clude new prod­uct lines as it works on new cer­ti­fi­ca­tions, and is still just as fo­cused on ac­ces­si­bil­ity, af­ford­abil­ity and sus­tain­abil­ity.

Lenni Sem­melink and Shaw Ka­mada-Laws share not only the busi­ness, but also a three-year-old son and an 18-month-old daugh­ter, so team­work is es­sen­tial ev­ery step of the way.

In fact, ev­ery­thing sold at the Farm­ers Mar­ket Stalls is di­rectly made by them.

Over the past year, the de­mand for Nour­ish­ing Whole­foods has grown dras­ti­cally, caus­ing them to main­tain high lev­els of pro­duc­tion, up­grad­ing and build­ing new in­fra­struc­ture, de­sign­ing new la­bels, and even de­vel­op­ing a whole new set of sys­tems to mar­ket the prod­ucts, which are now avail­able at many of the or­ganic shops on the coast.

The cou­ple said run­ning the busi­ness while rais­ing two young chil­dren had been a big chal­lenge.

“We are lucky to be sur­rounded by an amaz­ing team of friends and fam­ily, and to­gether we are flour­ish­ing,” they said.

The ad­di­tional chal­lenge lies in keep­ing the small busi­ness “small,” as de­mand con­tin­ues to rise.

“We’ve in­tro­duced a bunch of new prod­ucts that we love and have lots of ex­cit­ing plans for the fu­ture.

“How­ever we are com­mit­ted to lim­it­ing the growth of the busi­ness be­cause we be­lieve in the value of lo­cal food, lo­cal economies and a healthy life­style that al­lows plenty of time for fam­ily, friends and art, as well as time to nour­ish the body, soul, com­mu­nity and earth.

“All our ef­forts are fo­cused around mak­ing it eas­ier and more time ef­fi­cient for us to do what we do, rather than in­creas­ing our out­put and scale,” they said.

The new in­fra­struc­ture, that paved the way for their new prod­ucts such as wild fer­mented salsa and wild fer­mented hot sauce, con­sists of a new cold room and un­der­cover stor­age ar­eas.

This is quite an im­prove­ment from their for­merly tiny cold room that was of­ten filled wall to wall and stacked to the ceil­ing with prod­ucts.

Gone are the days of “triple han­dling” stock as they climbed to the back of the overly packed stor­age to ob­tain prod­ucts.

While Nour­ish­ing Whole­foods now has some prod­ucts avail­able in lo­cal or­ganic shops, you can buy di­rectly from them at Kawana and Noosa Farm­ers Mar­kets.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.