A big, small company
NOURISHING Wholefoods, formerly known as The Happy Sprout, has expanded beyond sprouts to include new product lines as it works on new certifications, and is still just as focused on accessibility, affordability and sustainability.
Lenni Semmelink and Shaw Kamada-Laws share not only the business, but also a three-year-old son and an 18-month-old daughter, so teamwork is essential every step of the way.
In fact, everything sold at the Farmers Market Stalls is directly made by them.
Over the past year, the demand for Nourishing Wholefoods has grown drastically, causing them to maintain high levels of production, upgrading and building new infrastructure, designing new labels, and even developing a whole new set of systems to market the products, which are now available at many of the organic shops on the coast.
The couple said running the business while raising two young children had been a big challenge.
“We are lucky to be surrounded by an amazing team of friends and family, and together we are flourishing,” they said.
The additional challenge lies in keeping the small business “small,” as demand continues to rise.
“We’ve introduced a bunch of new products that we love and have lots of exciting plans for the future.
“However we are committed to limiting the growth of the business because we believe in the value of local food, local economies and a healthy lifestyle that allows plenty of time for family, friends and art, as well as time to nourish the body, soul, community and earth.
“All our efforts are focused around making it easier and more time efficient for us to do what we do, rather than increasing our output and scale,” they said.
The new infrastructure, that paved the way for their new products such as wild fermented salsa and wild fermented hot sauce, consists of a new cold room and undercover storage areas.
This is quite an improvement from their formerly tiny cold room that was often filled wall to wall and stacked to the ceiling with products.
Gone are the days of “triple handling” stock as they climbed to the back of the overly packed storage to obtain products.
While Nourishing Wholefoods now has some products available in local organic shops, you can buy directly from them at Kawana and Noosa Farmers Markets.