Call­ing time on risky drink­ing

McIvor Times - - NEWS -

CON­STRUC­TION work­ers, baby boomers, gen-X and univer­sity stu­dents will be the fo­cus of a new $1 mil­lion ini­tia­tive by VicHealth.

The fund­ing will go towards four new projects to help stamp out risky drink­ing across re­gional and ru­ral Vic­to­ria.

VicHealth chief ex­ec­u­tive Jer­ril Rechter said the projects aimed to in­crease so­cial sup­port for low-risk drink­ing and re­duce the im­pact of al­co­hol on the health of Vic­to­ri­ans.

“Re­duc­ing the so­cial ac­cept­abil­ity of risky drink­ing is key to chang­ing the drink­ing cul­ture in Vic­to­ria,” Ms Rechter said.

“These new projects will tar­get groups of peo­ple most likely to drink at risky lev­els.”

The four projects in­clude a so­cial me­dia cam­paign, a peer sup­port pro­gram, a cam­paign aimed at the LGBTI com­mu­nity and a pro­gram tar­get­ing con­truc­tion work­ers.

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