Fed­eral pack­age to boost wine ex­ports


THE grape and wine sec­tor has wel­comed the re­cent launch of the Aus­tralian Gov­ern­ment’s $50 mil­lion Ex­port and Re­gional Wine Sup­port Pack­age.

Aus­tralian Vignerons, the Wine­mak­ers’ Fed­er­a­tion of Aus­tralia and Wine Aus­tralia have worked in close con­sul­ta­tion with the Aus­tralian grape and wine sec­tor to de­velop the busi­ness plan, which will be de­liv­ered over three years.

The pack­age com­prises four dis­tinct pro­grams that aim to trans­form the sec­tor by en­hanc­ing and show­cas­ing the na­tion’s wine tourism and driv­ing fur­ther de­mand for Aus­tralia’s grow­ing wine ex­ports.

Aus­tralian Vignerons in­de­pen­dent chair Jo An­drew praised the sup­port all par­ties had pro­vided for the pack­age.

“This fund­ing al­lows Aus­tralian grow­ers and mak­ers of wine to build on the ex­cel­lent re­cent re­sults in both do­mes­tic and in­ter­na­tional mar­kets,” Ms An­drew said.

Wine­mak­ers’ Fed­er­a­tion of Aus­tralia pres­i­dent Sandy Clark agreed.

“The $50 mil­lion pack­age pro­vides a once in a gen­er­a­tional op­por­tu­nity to grow de­mand for Aus­tralian wine,” Mr Clark said.

Wine Aus­tralia chair Brian Walsh said the on­go­ing sup­port to con­tinue Aus­tralia’s grape and wine sec­tor flow­ing was greatly ap­pre­ci­ated.

“We have con­vened a nine-per­son Mar­ket­ing Ad­vi­sory Group from dif­fer­ent parts of the sec­tor to pro­vide ad­vice on the strat­egy and ac­tiv­i­ties to be con­sid­ered for pro­gram one — ac­cel­er­at­ing growth in in­ter­na­tional de­mand,’’ Mr Walsh said.

Brian said this was just the first of a four-part pro­gram aimed at fur­ther ex­pand­ing the sec­tor in Aus­tralia and over­seas.

“This pro­gram, which fo­cuses on the United States and China mar­kets, aims to grow both de­mand for our wine ex­ports and show­case Aus­tralia’s wine tourism of­fer­ing and we will con­tinue to work with Tourism Aus- tralia to lever­age op­por­tu­ni­ties,’’ he said.

“Pro­gram one is in ad­di­tion to Wine Aus­tralia’s ex­ist­ing ac­tiv­i­ties, where there is un­wa­ver­ing com­mit­ment to con­tin­ued in­vest­ment into the full breadth of Aus­tralia’s ex­port mar­kets.

“We have al­ready re­ceived sec­tor ap­proval to com­mence some early ac­tiv­i­ties this year in­clud­ing Aus­tralian Wine Week in San Fran­cisco and New York and in­volve­ment in the Hong Kong Wine and Dine Week in Oc­to­ber.’’

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