Tracey Sofra — Inspiring women to achieve
Shepparton business womanTracey Sofra is passionate about giving women the opportunity to create supportive networks, develop ideas and ultimately achieve financial independence.
The accountant and financial planner — who has lived in Shepparton for most of her life apart from a stint at university in Melbourne — is a firm believer in the power of women working together.
“The reality is that not one of us is as smart as all of us together. And I think that women feel more confident when we know we’re not alone,” Tracey said.
Despite a busy lifestyle as mother to April, 11, and Lucas, seven, wife of Terry and a partner in the family businesses, Sofra Partners Chartered Accountants and Sofcorp Financial Services, Tracey sets aside time to share her core values including self esteem, confidence, never giving up and having belief and faith in yourself with others.
Her most recent venture, the WOW women event, was a sell-out forum at Eastbank that attracted 350 women eager to hear from four keynote speakers.
“It was a day of enrichment, growth and knowledge. It was important the speakers were all ‘real’ women. Women who juggle children, relationships and careers,” Tracey said.
She is adamant that women must ‘step up’ and have an understanding of the financial situation of their household.
“It’s not about a power shift, it’s about being aware of and involved in what’s going on. If you look after yourself financially it means any relationship you are in is because it’s real not because you’re financially dependent,” Tracey said.
She credits her father with nurturing her own independent streak.
“My father was a very modern thinking, futuristic man. I grew up knowing there was no other option but to go on to tertiary study and he encouraged my four sisters and I to strive for financial independence,” Tracey said.
“Women in Australia are so lucky, we can do anything. Socially, economically we have so many opportunities and we need to embrace that.”
WOW women founder Tracey Sofra
Picture: Zahrina Roberston