Tracey Sofra — In­spir­ing women to achieve

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Shep­par­ton busi­ness wom­anTracey Sofra is pas­sion­ate about giv­ing women the op­por­tu­nity to cre­ate sup­port­ive net­works, de­velop ideas and ul­ti­mately achieve fi­nan­cial in­de­pen­dence.

The ac­coun­tant and fi­nan­cial plan­ner — who has lived in Shep­par­ton for most of her life apart from a stint at univer­sity in Mel­bourne — is a firm be­liever in the power of women work­ing to­gether.

“The re­al­ity is that not one of us is as smart as all of us to­gether. And I think that women feel more con­fi­dent when we know we’re not alone,” Tracey said.

De­spite a busy lifestyle as mother to April, 11, and Lu­cas, seven, wife of Terry and a part­ner in the fam­ily busi­nesses, Sofra Part­ners Char­tered Ac­coun­tants and Sof­corp Fi­nan­cial Ser­vices, Tracey sets aside time to share her core val­ues in­clud­ing self es­teem, con­fi­dence, never giv­ing up and hav­ing belief and faith in your­self with oth­ers.

Her most re­cent ven­ture, the WOW women event, was a sell-out fo­rum at East­bank that at­tracted 350 women ea­ger to hear from four key­note speak­ers.

“It was a day of en­rich­ment, growth and knowl­edge. It was im­por­tant the speak­ers were all ‘real’ women. Women who jug­gle chil­dren, re­la­tion­ships and ca­reers,” Tracey said.

She is adamant that women must ‘step up’ and have an un­der­stand­ing of the fi­nan­cial sit­u­a­tion of their house­hold.

“It’s not about a power shift, it’s about be­ing aware of and in­volved in what’s go­ing on. If you look af­ter your­self fi­nan­cially it means any re­la­tion­ship you are in is be­cause it’s real not be­cause you’re fi­nan­cially de­pen­dent,” Tracey said.

She cred­its her fa­ther with nur­tur­ing her own in­de­pen­dent streak.

“My fa­ther was a very mod­ern think­ing, fu­tur­is­tic man. I grew up know­ing there was no other op­tion but to go on to ter­tiary study and he en­cour­aged my four sis­ters and I to strive for fi­nan­cial in­de­pen­dence,” Tracey said.

“Women in Aus­tralia are so lucky, we can do any­thing. So­cially, eco­nom­i­cally we have so many op­por­tu­ni­ties and we need to em­brace that.”

WOW women founder Tracey Sofra

Pic­ture: Zah­rina Rober­ston

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