Drop in mem­ber­ship forces gym clo­sure

Melville Times - - News -

DE­CLIN­ING mem­ber­ship and mount­ing costs will force the per­ma­nent clo­sure of gym facilities at LeisureFit Melville in April.

The move comes as the City of Melville braces for an ex­pected $465,000 op­er­at­ing deficit on both LeisureFit cen­tres in 2016-17 – $270,000 more than orig­i­nally es­ti­mated.

In a let­ter sent to LeisureFit mem­bers this week, the City stated the de­ci­sion to with­draw gym facilities from LeisureFit Melville came on the heels of a sig­nif­i­cant re­duc­tion in the num­ber of peo­ple us­ing the fa­cil­ity.

“While it is sad to close the doors on the gym at LeisureFit Melville, it will al­low for bet­ter fo­cus on gym ser­vices at LeisureFit Boor­a­goon and the abil­ity to di­ver­sify the of­fer­ings avail­able at this fa­cil­ity,” the let­ter said.

“All other pro­grams and ser­vices, in­clud­ing group fit­ness, well­ness, sports and gym­bakids will con­tinue to run at LeisureFit Melville, with new pro­grams be­ing de­vel­oped for the fu­ture.”

Mayor Rus­sell Aubrey said the City had de­cided to with­draw the gym ser­vice from LeisureFit Melville fol­low­ing a strate­gic re­view that iden­ti­fied A con­cept im­age of the a new free weights room planned for LeisureFit Boor­a­goon. chal­lenges in main­tain­ing steady mem­ber­ship lev­els.

The re­view found a sig­nif­i­cant in­crease in com­pe­ti­tion for the LeisureFit ser­vice, with 34 new facilities open­ing in the sur­round­ing area in the past 10 years.

This has had a dra­matic im­pact on LeisureFit Melville’s mem­ber­ship base with mem­ber num­bers de­creas­ing by over 30 per cent in four years.

Across both cen­tres, mem­ber num­bers have dropped from 3500 in July 2014 to 3150 to­day.

To com­pen­sate for the loss of gym facilities at LeisureFit Melville, the City plans to ex­pand the gym at LeisureFit Boor­a­goon, adding a ded­i­cated free weights area and an ath­letic train­ing zone to make it one of the big­gest in Perth.

LeisureFit Melville will be re­vi­talised as a di­verse com­mu­nity cen­tre in­clud­ing the re­lo­cated Melville Bridge Club, new com­mu­nity meet­ing rooms and a large-scale cafe.

The City has also flagged ren­o­vat­ing the pool at LeisureFit Boor­a­goon and “iden­ti­fy­ing pri­vate busi­ness part­ner­ships for both LeisureFit lo­ca­tions”.

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