THE DEFINITIVE MASCULINE COLOUR IS A UNIFYING THEME OF MANY OF THE NEW MALE FRA GRANCES, FINDS Elisabeth King.
Some kind of blue colours the latest batch of men’s scents
Nearly 50 per cent of men nominated blue as their favourite colour in a recent study. It could be the calming e ect or the associations with authority figures and intelligence. Plus women find men dressed in blue more attractive whether in a business suit or denim.
Designer fragrance brands have hitched their star to the psychology of colour for the bulk of new men’s scent releases, evidenced here...
1. DIESEL ONLY THE BRAVE EXTREME
Liam Hemsworth smoulders as the first celeb to front a Diesel ad campaign. Women’s mags worldwide have been thanking the brand for the testosteronefuelled video of the Hunger Games hottie, tailor-made to perk up females on overcast Monday mornings. The juice is stronger than the bestselling Only The Brave and the clenched fist bottle is a more intense shade of blue. A fresh opening, a manly heart of rose and a spicy drydown seals the erotic deal. $75 for 50ml; on counter early June; 1300 651 991.
2. PACO RABANNE INVICTUS AQUA
When is being a popular fragrance a major compliment? When women can’t stay away from your neck. The Internet is riddled with reviews from men on all continents that can be reduced to one theme: females love Invictus. The muscular physique of Aussie league player-turned-model Nick Youngquest is credited with taking the fragrance to the dizzying rank of number one men’s fragrance in France. He returns for this marine-style aquatic flanker, beefed up with grapefruit, pink pepper and guaiac wood. $104 for 100ml;
3. CALVIN KLEIN OBSESSION FOR MEN SUMMER
In 1986 the original big hitter scent blitzed international fragrance awards. Nicknamed “sweet sex”, alpha male lions preferred Obsession over any other fragrance during mating season. This lighter version dials down the lust factor in response to demands for a tamer version of Obsession suitable for warmer weather. It still delivers on the heatof-the-moment promise of its predecessor with crisp cedar, blue sage brush and herby artemisia. $49 for 125ml; on counter June 12; 1800 812 663.
4. MICHAEL KORS EXTREME BLUE
Before you think extreme deja vu – chopper imagery, front man in aviator shades and the favourite blue hue of men worldwide – this wellcrafted aquatic is pretty damn good. For starters, it avoids the synthetic citrus notes of many commercial juices and merits a very nice rating. The creamy, powdery drydown has a herbal back story which stands out from the crowd. From $95; selected Myer, David Jones and Sephora stores.
5. GIVENCHY GENTLEMEN ONLY PARISIAN BREAK
Three years ago Givenchy launched Gentlemen Only, a more wearable take on its classic Gentleman juice of 1974. Aussie Simon Baker propelled the daytime fragrance suitable for all seasons to global smash. This is the third follow-up after Intense and Casual Chic, and it’s aimed at the travelling man. An elegant, woody/ aromatic sparked with Nepal mint and lemon, the sketch of Notre Dame on the bottle is a warning to choose something far more obvious for a long night of clubbing. $132 for 100ml; Myer and David Jones.
6. TOM FORD NEROLI PORTOFINO ACQUA
You’ve tried the body spray and love the ancestor fragrance. Since its 2011 launch no other Tom Ford scent has had such a grip on men everywhere than Neroli Portofino. The release of Acqua and a wallet-bashing version labeled Forte ($398) isn’t just an attempt at mining a lucrative franchise. A lighter eau de toilette formula and a bigger focus on neroli has created a sharper, more effervescent juice that lasts longer than its forerunner. $210; from selected Myer, David Jones and Harrolds stores.
7. ACQUA DI PARMA BLU MEDITERRANEO CEDRO DI TAORMINA
Ralph Fiennes’ manic performance and the scenery of the island of Pantelleria, off Sicily, are good reasons to watch the film, A Bigger Splash. The script centres on forbidden attraction and the effect of the Mediterranean sun on your sex life. Cedro di Taormina is truthfully billed as a distillation of fire, earth and wind, bolder than Adp’s other offerings. A woody citrus with a fresh, spicy middle, a whiff of its close-to-the-skin subtlety might allow you to get away with murder – figuratively, not literally, as Paul does in the film. From $110; exclusive to David Jones.
Women find men more attractive when dressed in blue, be it a suit or denim.