FRA­GRANCES

THE DE­FIN­I­TIVE MAS­CU­LINE COLOUR IS A UNI­FY­ING THEME OF MANY OF THE NEW MALE FRA GRANCES, FINDS Elis­a­beth King.

Men's Style (Australia) - - Contents -

Some kind of blue colours the lat­est batch of men’s scents

Nearly 50 per cent of men nom­i­nated blue as their favourite colour in a re­cent study. It could be the calm­ing e ect or the as­so­ci­a­tions with author­ity fig­ures and in­tel­li­gence. Plus women find men dressed in blue more at­trac­tive whether in a busi­ness suit or denim.

Designer fra­grance brands have hitched their star to the psy­chol­ogy of colour for the bulk of new men’s scent re­leases, ev­i­denced here...

1. DIESEL ONLY THE BRAVE EX­TREME

Liam Hemsworth smoul­ders as the first celeb to front a Diesel ad cam­paign. Women’s mags world­wide have been thank­ing the brand for the testos­terone­fu­elled video of the Hunger Games hot­tie, tai­lor-made to perk up fe­males on over­cast Mon­day morn­ings. The juice is stronger than the best­selling Only The Brave and the clenched fist bot­tle is a more in­tense shade of blue. A fresh open­ing, a manly heart of rose and a spicy dry­down seals the erotic deal. $75 for 50ml; on counter early June; 1300 651 991.

2. PACO RABANNE IN­VIC­TUS AQUA

When is be­ing a pop­u­lar fra­grance a ma­jor com­pli­ment? When women can’t stay away from your neck. The In­ter­net is rid­dled with re­views from men on all con­ti­nents that can be re­duced to one theme: fe­males love In­vic­tus. The mus­cu­lar physique of Aussie league player-turned-model Nick Youngquest is cred­ited with tak­ing the fra­grance to the dizzy­ing rank of num­ber one men’s fra­grance in France. He re­turns for this ma­rine-style aquatic flanker, beefed up with grapefruit, pink pep­per and gua­iac wood. $104 for 100ml;

3. CALVIN KLEIN OB­SES­SION FOR MEN SUM­MER

In 1986 the orig­i­nal big hit­ter scent blitzed in­ter­na­tional fra­grance awards. Nick­named “sweet sex”, al­pha male lions pre­ferred Ob­ses­sion over any other fra­grance dur­ing mat­ing sea­son. This lighter ver­sion di­als down the lust fac­tor in re­sponse to de­mands for a tamer ver­sion of Ob­ses­sion suit­able for warmer weather. It still de­liv­ers on the heatof-the-mo­ment prom­ise of its pre­de­ces­sor with crisp cedar, blue sage brush and herby artemisia. $49 for 125ml; on counter June 12; 1800 812 663.

4. MICHAEL KORS EX­TREME BLUE

Be­fore you think ex­treme deja vu – chop­per im­agery, front man in avi­a­tor shades and the favourite blue hue of men world­wide – this well­crafted aquatic is pretty damn good. For starters, it avoids the syn­thetic citrus notes of many com­mer­cial juices and mer­its a very nice rat­ing. The creamy, pow­dery dry­down has a herbal back story which stands out from the crowd. From $95; se­lected Myer, David Jones and Sephora stores.

5. GIVENCHY GENTLEMEN ONLY PARISIAN BREAK

Three years ago Givenchy launched Gentlemen Only, a more wear­able take on its clas­sic Gentle­man juice of 1974. Aussie Si­mon Baker pro­pelled the day­time fra­grance suit­able for all sea­sons to global smash. This is the third fol­low-up af­ter In­tense and Ca­sual Chic, and it’s aimed at the trav­el­ling man. An el­e­gant, woody/ aro­matic sparked with Nepal mint and lemon, the sketch of Notre Dame on the bot­tle is a warn­ing to choose some­thing far more ob­vi­ous for a long night of club­bing. $132 for 100ml; Myer and David Jones.

6. TOM FORD NEROLI PORTOFINO ACQUA

You’ve tried the body spray and love the an­ces­tor fra­grance. Since its 2011 launch no other Tom Ford scent has had such a grip on men ev­ery­where than Neroli Portofino. The re­lease of Acqua and a wal­let-bash­ing ver­sion la­beled Forte ($398) isn’t just an at­tempt at min­ing a lu­cra­tive fran­chise. A lighter eau de toi­lette for­mula and a big­ger fo­cus on neroli has cre­ated a sharper, more ef­fer­ves­cent juice that lasts longer than its fore­run­ner. $210; from se­lected Myer, David Jones and Har­rolds stores.

7. ACQUA DI PARMA BLU MEDITERRANEO CE­DRO DI TAORMINA

Ralph Fi­ennes’ manic per­for­mance and the scenery of the is­land of Pan­tel­le­ria, off Si­cily, are good rea­sons to watch the film, A Big­ger Splash. The script cen­tres on for­bid­den at­trac­tion and the ef­fect of the Mediter­ranean sun on your sex life. Ce­dro di Taormina is truth­fully billed as a dis­til­la­tion of fire, earth and wind, bolder than Adp’s other of­fer­ings. A woody citrus with a fresh, spicy mid­dle, a whiff of its close-to-the-skin sub­tlety might al­low you to get away with mur­der – fig­u­ra­tively, not lit­er­ally, as Paul does in the film. From $110; ex­clu­sive to David Jones.

Women find men more at­trac­tive when dressed in blue, be it a suit or denim.

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