Outer­known

April 2016, Syd­ney

Men's Style (Australia) - - Schmoozing -

The de­sire for ‘sus­tain­able’, eco­log­i­cally con­scious menswear is be­hind 11-times world-cham­pion surfer Kelly Slater’s cre­ation of the Outer­known brand. Avail­able in Aus­tralia through David Jones, The Iconic, Incu and se­lected bou­tiques, Slater was joined in Syd­ney in early April by Cre­ative Di­rec­tor John Moore to pro­mote the brand’s new Spring/sum­mer 2016 col­lec­tion, cen­tered around wardrobe es­sen­tials for men. Outer­known was launched in the US in July 2015, blend­ing func­tion and style whilst es­tab­lish­ing re­spon­si­ble man­u­fac­tur­ing pro­cesses across the sup­ply chain. “I cre­ated Outer­known to smash the for­mula,” says Slater. “To lift the lid on the tra­di­tional sup­ply chain, and prove that you can ac­tu­ally pro­duce great look­ing menswear in a sus­tain­able way. I’m proud that we’re one of the few tak­ing the lead.”

Derek Rielly and fam­ily. To­rah Bright and An­gus Thom­son.

Na­dia Fair­fax and Jesinta Camp­bell.

John Moore and Kelly Slater.

Ted O’don­nell and Vickie Lee. Jodhi Mears and Nick Finn.

Tim Peds and Court­ney Miller.

Danny John­son, Vaughan Blakey and Doug Lees.

Kate and Barney Miller.

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