BECKS IS #BORNTODARE
Legendary footballer and now philanthropist David Beckham was recently announced as the newest ambassador for the famously sporty Swiss brand Tudor as part of its new campaign celebrating daring individuals.
The launch of Tudor’s “Born To Dare” campaign, reflecting both the history of the brand and what it represents now, is a reference to the daring individuals who’ve long chosen to wear Tudor while achieving the extraordinary on land, ice, in the air and underwater.
“As an Englishman I think you really appreciate a nice suit and a nice watch, they go very well together” says Beckham. “I was attracted to Tudor by the attention to detail I could see in their watches. I then learned about the history of the brand, one of adventure, pioneer diving and daring expeditions. I was instantly hooked.”