BECKS IS #BORNTODARE

Men's Style (Australia) - - Watches -

Leg­endary foot­baller and now phi­lan­thropist David Beck­ham was re­cently an­nounced as the new­est am­bas­sador for the fa­mously sporty Swiss brand Tudor as part of its new cam­paign cel­e­brat­ing dar­ing in­di­vid­u­als.

The launch of Tudor’s “Born To Dare” cam­paign, re­flect­ing both the his­tory of the brand and what it rep­re­sents now, is a ref­er­ence to the dar­ing in­di­vid­u­als who’ve long cho­sen to wear Tudor while achiev­ing the ex­tra­or­di­nary on land, ice, in the air and un­der­wa­ter.

“As an English­man I think you re­ally ap­pre­ci­ate a nice suit and a nice watch, they go very well to­gether” says Beck­ham. “I was at­tracted to Tudor by the at­ten­tion to de­tail I could see in their watches. I then learned about the his­tory of the brand, one of ad­ven­ture, pi­o­neer div­ing and dar­ing ex­pe­di­tions. I was in­stantly hooked.”

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