Men's Style (Australia) - - Feature -

Gary Vaynerchuk has a wine tip, and it’s prob­a­bly not what you thought it would be…

Wine Li­brary TV made Gary Vaynerchuk. It’s prob­a­ble he would have even­tu­ally been suc­cess­ful what­ever busi­ness ven­ture he un­der­took but his first act of ge­nius was turn­ing his dad’s sub­ur­ban wine store into a $60 mil­lion busi­ness with the help of Wine Li­brary TV – a daily video posted on Youtube where he talked about wine (Vaynerchuk also upped the store’s name from Shop­per’s Dis­count Liquors to Wine Li­brary – which wasn’t a bad idea).

Wine Li­brary’s sales were boosted through on­line mail or­ders and Vaynerchuk’s videos that earned him spots on The Ellen Degeneres Show and Late Nightwith Co­nan O’brien. There was also a best-sell­ing book – Gary Vaynerchuk’s 101 Wines Guar­an­teed to In­spire,de­light and Bring Thun­derto Your­world.

It’s true that Vaynerchuk is rarely lost for words and if you want proof he has an an­swer for ev­ery­thing, ran­domly ask him his favourite Aus­tralian wine. He will drain the last drop from the cask.

“Hunter Val­ley semil­lon is uniquely Aus­tralian,” he says. “It is a flavour pro­file that most peo­ple around the world don’t know. It is un­be­liev­ably, in­cred­i­bly flex­i­ble in pair­ing with food. Barossa Val­ley shi­raz and Mar­garet River chardon­nay and caber­net might have far more of a plat­form on the global wine stage but, to me, Hunter Val­ley semil­lon is the real gem of Aus­tralian wine.”

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