THE WINE MAESTRO’S PICK
Gary Vaynerchuk has a wine tip, and it’s probably not what you thought it would be…
Wine Library TV made Gary Vaynerchuk. It’s probable he would have eventually been successful whatever business venture he undertook but his first act of genius was turning his dad’s suburban wine store into a $60 million business with the help of Wine Library TV – a daily video posted on Youtube where he talked about wine (Vaynerchuk also upped the store’s name from Shopper’s Discount Liquors to Wine Library – which wasn’t a bad idea).
Wine Library’s sales were boosted through online mail orders and Vaynerchuk’s videos that earned him spots on The Ellen Degeneres Show and Late Nightwith Conan O’brien. There was also a best-selling book – Gary Vaynerchuk’s 101 Wines Guaranteed to Inspire,delight and Bring Thunderto Yourworld.
It’s true that Vaynerchuk is rarely lost for words and if you want proof he has an answer for everything, randomly ask him his favourite Australian wine. He will drain the last drop from the cask.
“Hunter Valley semillon is uniquely Australian,” he says. “It is a flavour profile that most people around the world don’t know. It is unbelievably, incredibly flexible in pairing with food. Barossa Valley shiraz and Margaret River chardonnay and cabernet might have far more of a platform on the global wine stage but, to me, Hunter Valley semillon is the real gem of Australian wine.”