Men’s Style SPEAKS WITH LUIGI LARDINI, THE FOUNDER AND CREATIVE VISIONARY BEHIND LUXURY ITALIAN MENSWEAR BRAND LARDINI.
Our chat with Luigi Lardini, founder of luxury Italian menswear brand Lardini
Acheck of the Instagram page of Luigi Lardini confirms that the man who founded his eponymous label in Italy’s La Marche region back in 1978 not only shapes the brand, he lives the brand.
In Australia recently, where Lardini is sold through luxury department store Harrolds, Creative Director Luigi and brother Andrea (who manages the technical side of the operation) reflected on the journey which has taken them from a teenager’s dream to create luxurious menswear rooted in the traditions of Italian tailoring to a brand with an international reputation for pushing sartorial boundaries within a framework of meticulous workmanship.
As seen in Luigi’s own ensembles on social media, this means highquality garments with a focus on fabric and detailing, exemplified most notably by the famous fabric flower Lardini works onto the buttonholes of its beautiful blazers.
In a world of increasing casualization and the movement to less formal ‘athleisure’ wear, bespoke jackets and blazers remain the core focus of Lardini and will always do so, says Luigi.
“It’s important to know how to dress for the right occasion and in some instances the jacket creates the element of elegance,” he tells Men’s Style. “We believe that a suit jacket will elevate the outfit, which is why our roots will remain in tailoring.”
Lardini reinforces his claim by observing how men have changed their approach to dressing since his family founded the company in the late 1970s.
“There is a better understanding of sophistication now [among men],” he says. “Men are aware of their style, the image they want to portray and the looks which complement their shape. Our client has also developed a further understanding of quality, which has impacted on their purchases.
“Men in general are becoming more interested in the idea of bespoke. These are the men who are attentive to way they dress and admire the details. These are the elements which make a man more elegant.”
That “understanding of quality” is responsible for the success of Lardini and inherent in the family-run, ‘Made In Italia’ business, with Lardini’s production facility at Filottrano having also produced garments for the likes of Burberry, Etro, Valentino and Versace. Describing its menswear as “elegant but informal”, there is a palpable luxuriousness in both fabric and construction to the suits and jackets seen on this page.
Design collaborations with the likes of international menswear influencer Nick Wooster and Gabriele Pasini have helped introduce Lardini internationally to a younger audience via social media.
“Social media has certainly broadened our clientele and with it, has changed the world of fashion and developed the ‘now’ culture,” says Luigi. “Social media and the digital world have also played a significant role in how consumers are inspired.”
We end our chat by observing that in a world in which many family businesses, including in Italy, are sold to larger corporate interests, it must be a source of pride to remain a genuine Made In Italy company in which four siblings hold key positions.
“Yes, and that is clear from the positive sign that the company has grown over the years, a growth where we have been able to select customers,” says Lardini. “Our clientele have an indepth understanding of what it means to dress.”
Available through Harrolds, Australia’s Luxury Department Store; harrolds.com.au
‘A suit jacket will elevate the outfit, which is why our roots will remain in tailoring.’ Luigi Lardini ( LEFT)