6 tip to market your property
Study existing properties on the market and aim to beat them. Play up the ‘‘hero’’ shot every home has one, a unique driver on that property. Generally speaking it is the main reason the vendor bought their property in the first place. Often a purchaser will buy for a similar reason. Present your home’s biggest strength and not your family photos. People want to be walking into something spectacular and not intruding. List with an agentwho looks like they are super active. Some agents are nowusing social media to interact with their audience but should beware of ‘‘dumping’’ their listings. It is about a conversation, not spam mail. Touchpoints, a point of contact or interaction, are critical you never get a second chance at a first impression. Be realistic. Your home is on the market in competition and not in isolation. Make sure that your advertisement is bigger, your advertisement is better, your pricing is more attractive, and the presentation of your home beats the presentation of other homes. This ishowyou shine in a marketplace crowded with listings.