6 tip to mar­ket your prop­erty

Mercury (Hobart) - Property - - Front Page -

Study ex­ist­ing prop­er­ties on the mar­ket and aim to beat them. Play up the ‘‘hero’’ shot ev­ery home has one, a unique driver on that prop­erty. Gen­er­ally speak­ing it is the main rea­son the ven­dor bought their prop­erty in the first place. Of­ten a pur­chaser will buy for a sim­i­lar rea­son. Present your home’s big­gest strength and not your fam­ily pho­tos. Peo­ple want to be walk­ing into some­thing spec­tac­u­lar and not in­trud­ing. List with an agen­twho looks like they are su­per ac­tive. Some agents are nowus­ing so­cial me­dia to in­ter­act with their au­di­ence but should be­ware of ‘‘dump­ing’’ their list­ings. It is about a con­ver­sa­tion, not spam mail. Touch­points, a point of con­tact or in­ter­ac­tion, are crit­i­cal you never get a sec­ond chance at a first im­pres­sion. Be re­al­is­tic. Your home is on the mar­ket in com­pe­ti­tion and not in iso­la­tion. Make sure that your ad­ver­tise­ment is big­ger, your ad­ver­tise­ment is bet­ter, your pric­ing is more at­trac­tive, and the pre­sen­ta­tion of your home beats the pre­sen­ta­tion of other homes. This ishowyou shine in a mar­ket­place crowded with list­ings.

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