these are the homes that really have to be marketed creatively. They need not only the right agent, but the right style of marketing campaign.
Recently I inspected a home for a client who had been trying to sell for some time.
Looking at the property type and location and the fact the home was only purchased in recent years, my initial reaction – always a mistake to presume of course – was to expect that the problem was simply a greedy seller not accepting the value was no longer the dizzying high figures of the boom.
My research revealed a beautiful home in a desirable location, that needed more in-depth research, meetings and some time to think.
It really was not a case of ‘‘high- AUCTIONof the week is a picturesque slice of land only metres from the Tamar River.
The property at 31 Mainwaring St, Beauty Point will go under the hammerat 11am on Saturday.
Boasting river views and physically seconds from the river, the 604m2 block is the ideal location for anyone from first-home buyers to retirees looking for a level, easycare allotment in a picturesque environment.
This property is also perfect for holidaymakers wanting close proximity to the river and to fill their leisure time by taking advantage of themanylifestyle opportunities available here, such as fishing, swimming and boating.
Situated approximately 44km north-west of Launceston and within minutes of local shopping and the Tamar River foreshore, the property is also just around the corner from a great fish and chip shop, completing the nautical atmosphere.
Townwater and sewerage connections are nearby and, while there are river views from the land, building a two-storey residence would certainly enhance them, price-itis’’. It appeared to be more a situation of weak and unimaginative marketing combined with uncreative agents simply following the same set process they did for every other home.
The problem was that this home really was pretty special. It was very impressive for the housing market it sat in and therefore needed to be marketed creatively.
The major issue with homes in the ‘‘bit different’’ category is that even though they could be ‘‘normal’’ else- consultant Kaylene Bushby says.
Contact Kaylene at Harcourts West Tamar on 6330 3600. where, they simply are not the norm in their local market.
It is all about the seller and agent actually understanding the home and trying to think who it could appeal to, bearing in mind that in many cases the buyers who buy in this category are rarely looking for this exact type of home and location and they have to be lead to the discovery.
So how do you lead buyers to discover the homes within this category?
Ensure the difference in the
THEREIT Auction Competition will be held at the Earl Arts Centre in Launceston on Tuesday, July 30 at 10am.
The winner and runner-up will travel to Perth, Western Australia for the Australasian Championships, which are to be home are acknowledged and featured, good or bad.
Create good-quality, but not misleading, photography. And floor plans are a must.
The agent must be right for the property and understand its idiosyncrasies.
You may need to expand your online and print promotion, however stick to acknowledged property-based publications and websites. Anything else is pointless
Work with your agent very held from September 23-25.
Michael Walsh, John Ackroyd and Adrian Kelly will be judging, and entries close on Friday, July 26 at 4pm.
Contact the REIT for an entry form. closely and manage the process. You may have to redesign the campaign completely at some stages.
You may have to invest in changes to enhance the product, if your research reveals major negatives that can be minimised.
Selling something different is always tricky, but the right type of marketing, the right agent and of course true understanding about the property’s good, bad and the ugly points will certainly enhance the process.