Mercury (Hobart) - Property - - Front Page -

th­ese are the homes that re­ally have to be mar­keted cre­atively. They need not only the right agent, but the right style of mar­ket­ing cam­paign.

Re­cently I in­spected a home for a client who had been try­ing to sell for some time.

Look­ing at the prop­erty type and lo­ca­tion and the fact the home was only pur­chased in re­cent years, my ini­tial reaction – al­ways a mis­take to pre­sume of course – was to ex­pect that the prob­lem was sim­ply a greedy seller not ac­cept­ing the value was no longer the dizzy­ing high fig­ures of the boom.

My re­search re­vealed a beau­ti­ful home in a de­sir­able lo­ca­tion, that needed more in-depth re­search, meet­ings and some time to think.

It re­ally was not a case of ‘‘high- AUCTIONof the week is a pic­turesque slice of land only me­tres from the Ta­mar River.

The prop­erty at 31 Main­war­ing St, Beauty Point will go un­der the ham­merat 11am on Satur­day.

Boast­ing river views and phys­i­cally sec­onds from the river, the 604m2 block is the ideal lo­ca­tion for any­one from first-home buy­ers to re­tirees look­ing for a level, easy­care al­lot­ment in a pic­turesque en­vi­ron­ment.

This prop­erty is also per­fect for hol­i­day­mak­ers want­ing close prox­im­ity to the river and to fill their leisure time by tak­ing ad­van­tage of the­manylifestyle op­por­tu­ni­ties avail­able here, such as fish­ing, swim­ming and boat­ing.

Sit­u­ated ap­prox­i­mately 44km north-west of Launceston and within min­utes of lo­cal shop­ping and the Ta­mar River fore­shore, the prop­erty is also just around the cor­ner from a great fish and chip shop, com­plet­ing the nau­ti­cal at­mos­phere.

Townwater and sew­er­age con­nec­tions are nearby and, while there are river views from the land, build­ing a two-storey res­i­dence would cer­tainly en­hance them, price-itis’’. It ap­peared to be more a sit­u­a­tion of weak and unimag­i­na­tive mar­ket­ing com­bined with un­cre­ative agents sim­ply fol­low­ing the same set process they did for ev­ery other home.

The prob­lem was that this home re­ally was pretty spe­cial. It was very im­pres­sive for the hous­ing mar­ket it sat in and there­fore needed to be mar­keted cre­atively.

The ma­jor is­sue with homes in the ‘‘bit dif­fer­ent’’ cat­e­gory is that even though they could be ‘‘nor­mal’’ else- con­sul­tant Kaylene Bushby says.

Con­tact Kaylene at Har­courts West Ta­mar on 6330 3600. where, they sim­ply are not the norm in their lo­cal mar­ket.

It is all about the seller and agent ac­tu­ally un­der­stand­ing the home and try­ing to think who it could ap­peal to, bear­ing in mind that in many cases the buy­ers who buy in this cat­e­gory are rarely look­ing for this ex­act type of home and lo­ca­tion and they have to be lead to the dis­cov­ery.

So how do you lead buy­ers to dis­cover the homes within this cat­e­gory?

En­sure the dif­fer­ence in the

THEREIT Auc­tion Com­pe­ti­tion will be held at the Earl Arts Cen­tre in Launceston on Tues­day, July 30 at 10am.

The win­ner and run­ner-up will travel to Perth, Western Aus­tralia for the Aus­tralasian Cham­pi­onships, which are to be home are ac­knowl­edged and fea­tured, good or bad.

Cre­ate good-qual­ity, but not mis­lead­ing, pho­tog­ra­phy. And floor plans are a must.

The agent must be right for the prop­erty and un­der­stand its idio­syn­cra­sies.

You may need to ex­pand your on­line and print pro­mo­tion, how­ever stick to ac­knowl­edged prop­erty-based pub­li­ca­tions and web­sites. Any­thing else is point­less

Work with your agent very held from Septem­ber 23-25.

Michael Walsh, John Ackroyd and Adrian Kelly will be judg­ing, and en­tries close on Fri­day, July 26 at 4pm.

Con­tact the REIT for an en­try form. closely and man­age the process. You may have to re­design the cam­paign com­pletely at some stages.

You may have to in­vest in changes to en­hance the prod­uct, if your re­search re­veals ma­jor neg­a­tives that can be min­imised.

Sell­ing some­thing dif­fer­ent is al­ways tricky, but the right type of mar­ket­ing, the right agent and of course true un­der­stand­ing about the prop­erty’s good, bad and the ugly points will cer­tainly en­hance the process.

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