Digital diversity

NEWS Corp chief Robert Thomson says the media group’s revenue mix has changed profoundly as it becomes an increasingly digital and global company. And the business is successfully transitioning to the digital age, with digital advertising and subscriptions rising in Australia, the US and Britain, executive chairman Rupert Murdoch says. At News Corp’s annual meeting in New York Mr Thomson said it had diversified its revenue away from advertising. Subscriptions and other revenue made up more than 70 per cent of top-line sales the past year, he said.