Shopper rewards for volunteers
MORE than 80 local businesses have already signed up to a City of Swan program helping to connect them with local shoppers.
The Customer Attraction Program (CAP) has been set up by the City to promote local businesses to its volunteer network.
The program operates on a reward card system called the Membership Action Division (MAD) card and is available to all members of the City’s community volunteer associations and their family members.
Once signed up, members are able to access discounted goods and services from participating local businesses through the card and in return, businesses receive free promotion of their services and exposure to local, loyal customers.
Mayor Mick Wainwright said the program worked by connecting one of the City’s biggest networks with interested businesses.
“Businesses simply provide the thousands of volunteers who own MAD cards with a special discount or offer of their choice and in return we provide them with free advertising and direct marketing on the program’s website,” he said.
Cr Mark Elliott said the City had also put together a team of volunteers to help businesses get involved in the free program.
“Our team consists of four business service advocates and a team leader who are already out and about chatting to local traders to let them know about the program and its benefits,” he said.
Cr Elliott said the program, which is supported by the Swan Chamber of Commerce, also helped to reward the hard work of volunteers.