Shop­per re­wards for vol­un­teers

Midland Reporter - - News -

MORE than 80 lo­cal busi­nesses have al­ready signed up to a City of Swan pro­gram help­ing to con­nect them with lo­cal shop­pers.

The Cus­tomer At­trac­tion Pro­gram (CAP) has been set up by the City to pro­mote lo­cal busi­nesses to its vol­un­teer network.

The pro­gram op­er­ates on a re­ward card sys­tem called the Mem­ber­ship Ac­tion Divi­sion (MAD) card and is avail­able to all mem­bers of the City’s com­mu­nity vol­un­teer as­so­ci­a­tions and their fam­ily mem­bers.

Once signed up, mem­bers are able to ac­cess dis­counted goods and ser­vices from par­tic­i­pat­ing lo­cal busi­nesses through the card and in re­turn, busi­nesses re­ceive free pro­mo­tion of their ser­vices and ex­po­sure to lo­cal, loyal cus­tomers.

Mayor Mick Wain­wright said the pro­gram worked by con­nect­ing one of the City’s big­gest net­works with in­ter­ested busi­nesses.

“Busi­nesses sim­ply pro­vide the thou­sands of vol­un­teers who own MAD cards with a special dis­count or of­fer of their choice and in re­turn we pro­vide them with free advertising and di­rect mar­ket­ing on the pro­gram’s web­site,” he said.

Cr Mark El­liott said the City had also put to­gether a team of vol­un­teers to help busi­nesses get in­volved in the free pro­gram.

“Our team con­sists of four busi­ness ser­vice ad­vo­cates and a team leader who are al­ready out and about chat­ting to lo­cal traders to let them know about the pro­gram and its ben­e­fits,” he said.

Cr El­liott said the pro­gram, which is sup­ported by the Swan Cham­ber of Com­merce, also helped to re­ward the hard work of vol­un­teers.

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