Smiggle on global roll with 300 stores

Midland Reporter - - News -

KIDS’ sta­tionery store Smiggle opened its 300th store glob­ally in Midland last week.

“We are ab­so­lutely de­lighted that this mile­stone will be achieved in our home mar­ket,” Smiggle man­ag­ing di­rec­tor John Che­ston said.

The new shop is part of an ag­gres­sive roll­out for the re­tailer. It has added 56 new stores in the past year, with the largest growth in new mar­kets Hong Kong, Malaysia, UK and Ire­land.

“Our global foot­print now stands at 131 stores in Aus­tralia, 103 in the UK, 23 in New Zealand, 20 in Sin­ga­pore, 11 in Malaysia, 10 in Hong Kong and two in Ire­land,” Mr Che­ston said.

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