Ger­ald­ton busi­ness to hit the wa­ters of Ca­ble Beach

Midwest Times - - SPORT - Jakeb Wad­dell

Ger­ald­ton busi­ness Ul­ti­mate Wa­ter­sports will op­er­ate from Broome’s Ca­ble Beach from May to Oc­to­ber.

Broome Shire coun­cil­lors unan­i­mously ap­proved its ap­pli­ca­tion at a re­cent coun­cil meet­ing.

The com­pany will pro­vide a range of wa­ter ac­tiv­i­ties for beach­go­ers in­clud­ing three jet skis and jet packs, wake­boards, tubes, wakesurf­ing, wa­ter­ski­ing, knee­board­ing, hy­dro­foil­ing, pedal boats, glass-bot­tom kayaks and stand-up pad­dle­boards.

The busi­ness will be run from a shop trailer on the bound­ary of the boat­ing pro­hib­ited zone, 660m south of the ve­hi­cle ac­cess ramp, from 9am to 5pm ev­ery day.

UW cur­rently oper­ates on the Ger­ald­ton Fore­shore and Ex­mouth Town Beach, and in­cluded a let­ter of sup­port from the City of Greater Ger­ald­ton mayor and a WA Tourism Coun­cil Cer­tifi­cate of Ac­cred­i­ta­tion with its sub­mis­sion.

The busi­ness is nom­i­nated in the ad­ven­ture tourism cat­e­gory at next week’s WA Tourism Awards and won a global Travel and Hos­pi­tal­ity ex­cel­lence in ser­vice prize ear­lier this year. In their re­port, Shire of­fi­cers said the busi­ness would “pro­vide an ad­di­tional recre­ational op­por­tu­nity for peo­ple, with­out de­tract­ing from the rea­son­able en­joy­ment of the re­main­der of the beach by other vis­i­tors”.

“It would also add to the tourism of­fer­ings avail­able and be of ben­e­fit to the Broome econ­omy,” they said.

UW owner Lind­say Can­non said he would be ex­pand­ing the busi­ness to the Kim­ber­ley.

“We are look­ing for­ward to ex­tend­ing our busi­ness to Broome and pro­mot­ing the town as a fun place to come and visit,” he said.

“In the com­mu­ni­ties that we op­er­ate we like to have a real pres­ence, not just pay our fee to be there.

“We want to be a part of the com­mu­nity, buy lo­cal sup­plies, em­ploy lo­cal peo­ple, con­trib­ute to sea res­cue and surf life­sav­ing and spend a bit of money to help get even more peo­ple to Broome.

“We ask that lo­cals al­low us to prove our­selves now and work with us where they can.”

Shire pres­i­dent Harold Tracey said the ini­tia­tive would bring “an­other as­pect of ac­ti­va­tion to Ca­ble Beach”. “We wel­come any­one who wants to run a busi­ness in Broome with open arms and are over the moon that some­thing like this is hap­pen­ing in Broome,” he said.

Af­ter be­ing con­sulted by the Shire, equip­ment hire com­pany Beach Hut, which would be 495m north of UW, said it would not di­rectly af­fect their busi­ness.

Depart­ment of Trans­port had no ob­jec­tion to the busi­ness, given it took place in the ap­pro­pri­ate area and was not in breach of ma­rine reg­u­la­tions.

The ap­pli­ca­tion faced some crit­i­cism from res­i­dents, in­clud­ing four who spoke against it dur­ing the coun­cil meet­ing’s ques­tion time, with con­cerns about its en­vi­ron­men­tal im­pli­ca­tions, noise and im­pact on tur­tle-nest­ing sea­son.

In a sub­mis­sion to the Shire last month, Broome Surf Life Sav­ing Club Man­age­ment Com­mit­tee said it did not sup­port the ap­pli­ca­tion “due to con­cerns re­gard­ing noise lev­els in close prox­im­ity to the pub­lic beach”.

Mr Can­non en­cour­aged those con­cerned about the busi­ness to get in touch with him di­rectly.

The com­pany’s li­cence is sub­ject to terms and con­di­tions and will ex­pire in June 2023.

Pic­ture: Zoe Keenan

Ul­ti­mate Wa­ter­sports own­ers Lind­say Can­non.

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