Geraldton business to hit the waters of Cable Beach
Geraldton business Ultimate Watersports will operate from Broome’s Cable Beach from May to October.
Broome Shire councillors unanimously approved its application at a recent council meeting.
The company will provide a range of water activities for beachgoers including three jet skis and jet packs, wakeboards, tubes, wakesurfing, waterskiing, kneeboarding, hydrofoiling, pedal boats, glass-bottom kayaks and stand-up paddleboards.
The business will be run from a shop trailer on the boundary of the boating prohibited zone, 660m south of the vehicle access ramp, from 9am to 5pm every day.
UW currently operates on the Geraldton Foreshore and Exmouth Town Beach, and included a letter of support from the City of Greater Geraldton mayor and a WA Tourism Council Certificate of Accreditation with its submission.
The business is nominated in the adventure tourism category at next week’s WA Tourism Awards and won a global Travel and Hospitality excellence in service prize earlier this year. In their report, Shire officers said the business would “provide an additional recreational opportunity for people, without detracting from the reasonable enjoyment of the remainder of the beach by other visitors”.
“It would also add to the tourism offerings available and be of benefit to the Broome economy,” they said.
UW owner Lindsay Cannon said he would be expanding the business to the Kimberley.
“We are looking forward to extending our business to Broome and promoting the town as a fun place to come and visit,” he said.
“In the communities that we operate we like to have a real presence, not just pay our fee to be there.
“We want to be a part of the community, buy local supplies, employ local people, contribute to sea rescue and surf lifesaving and spend a bit of money to help get even more people to Broome.
“We ask that locals allow us to prove ourselves now and work with us where they can.”
Shire president Harold Tracey said the initiative would bring “another aspect of activation to Cable Beach”. “We welcome anyone who wants to run a business in Broome with open arms and are over the moon that something like this is happening in Broome,” he said.
After being consulted by the Shire, equipment hire company Beach Hut, which would be 495m north of UW, said it would not directly affect their business.
Department of Transport had no objection to the business, given it took place in the appropriate area and was not in breach of marine regulations.
The application faced some criticism from residents, including four who spoke against it during the council meeting’s question time, with concerns about its environmental implications, noise and impact on turtle-nesting season.
In a submission to the Shire last month, Broome Surf Life Saving Club Management Committee said it did not support the application “due to concerns regarding noise levels in close proximity to the public beach”.
Mr Cannon encouraged those concerned about the business to get in touch with him directly.
The company’s licence is subject to terms and conditions and will expire in June 2023.
Ultimate Watersports owners Lindsay Cannon.