THE PAGANI STORY
Like many of its customers, Pagani’s story has humble roots. Born in Argentina into a family descended from Italian migrants, Horacio Pagani became interested in cars and engineering from a young age. He would go on to study at university and complete various automotive projects, designing and building caravans and trailers, as well as fibreglass hard tops for pick-ups and even his own single-seater racing car. He moved to Italy in 1982, and joined Lamborghini thanks to a recommendation letter from Juan Manuel Fangio. Here he was involved in the build of the LMA Jeep, and was part of the build team for the Countach Evoluzione, the first car with a carbon-fibre frame.
He tried to persuade Lamborghini to buy an autoclave so it could extend the production of the carbon-fibre parts, but it refused. In response Pagani bought his own, and having progressed as far as he could with Lamborghini, left on good terms to set up his own consultancy called Modena Design, making composites for Formula One cars.Pagani began the Zonda project in 1992, and Pagani Automobili was born in 1999 when the first Zonda was presented in Geneva. It quickly became a cult phenomenon, with examples now changing hands for far in excess of the original selling price. Such was the potential of the Zonda’s design it could evolve far beyond what was first envisaged, so there was need to rush its successor, the amazing Huayra. Like the Zonda, it has a V12 Mercedes AMG motor, but now with a whopping 730bhp in a car weighing just 1350kg. The Huayra Coupé is priced at around 2 million Euros.