THE NEW CHINESE Barry Li Wiley Publishing, RRP $29.95
Over the past 30 years, China has emerged as a world leader, politically and economically. As a young nation built on immigration, Australia, in 2017, has a large Chinese community so it’s vital for business leaders to be able to market assets to this community.
Chinese-born Australian academic and accountant Barry Li, in his book The New
Chinese, draws attention to cultural nuances and discusses how to navigate differences. China is an economic superpower with a sustained interest in Australia; understanding how to engage with it should give a business a competitive edge. STEPH NASH
Ten readers can win a copy.
In 25 words or less, what’s your best tip for navigating cultural differences in business? Send entries to Book of the Month, Money, GPO Box 4088, Sydney, NSW 2001 or email firstname.lastname@example.org. Don’t forget to include your name and postal address. Entries close on August 9, 2017.