Money Magazine Australia - - SHARES -

Ten­cent is a near China mo­nop­o­list in so­cial mo­bile and a du­op­oly (with Alibaba) in Chi­nese mo­bile in­ter­net traf­fic. WeChat is China’s most pop­u­lar mes­sag­ing app and Ten­cent’s “ap­p­within-an-app” model has cre­ated sig­nif­i­cant net­work ef­fects whereby app de­vel­op­ers want their apps to be on WeChat to ac­cess the enor­mous cus­tomer base. At the same time, con­sumers are at­tracted to Ten­cent’s ecosys­tem to in­ter­act with oth­ers, as well as the mil­lions of apps that ex­ist within the WeChat app. In­ter­net users in China spend nearly two hours a day, on av­er­age, on Ten­cent’s mo­bile prop­er­ties. And with 900 mil­lion monthly ac­tive users, Ten­cent has built large-scale plat­forms in video, so­cial me­dia, games and bank­ing. Ten­cent has cre­ated a new mo­bile ad­ver­tis­ing busi­ness in re­cent years, and is the nat­u­ral fu­ture leader in Chi­nese mo­bile ad­ver­tis­ing. (Placed on hold due to the re­cent strong share price per­for­mance.)

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