WHERE I WOULD IN­VEST $10k

Money Magazine Australia - - COVER STORY -

$10,000 … one shot … or maybe two. Buy me­dia stocks. Why? Be­cause ex­pected changes to me­dia own­er­ship laws are go­ing to see a rush by big me­dia com­pa­nies to buy up smaller ri­vals. Some of the com­pa­nies in play: Fair­fax Me­dia, Prime Me­dia and South­ern Cross Aus­tereo are fore­most among them. The other ben­e­fit is that the sec­tor, fi­nally, is see­ing an uptick from the over­all im­prove­ment in the econ­omy, not­with­stand­ing the con­tin­ued weak­ness in the re­tail sec­tor, which gen­er­ates a big chunk of the ad­ver­tis­ing dol­lars.

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