WHERE I WOULD IN­VEST $10k

Money Magazine Australia - - COVER STORY - Naomi Simson is co-founder of Big Red Group

I’m rather risk averse, re­ally. I never gam­bled, bet on a horse or even bought a lottery ticket. The thing that I like about busi­ness is what I can con­trol. For what you put in, how­ever, there is no guar­an­tee that you will get it out. But I do like dash­boards, score­boards and learn­ing about what the key driv­ers of my busi­ness are. Which is why at the Big Red Group we have Mar­ket­ics’ Al­bert ar­ti­fi­cial in­tel­li­gence as one of our in­vest­ments for fu­ture growth. But not all AI is equal and I in­vest in that busi­ness be­cause I know it. If I was not to be in­volved in the busi­ness, I would choose an in­dus­try that I know is in “growth”. So my money would go on a pub­licly listed stock where I have some un­der­stand­ing of the busi­ness, its lead­er­ship and the mar­ket op­por­tu­nity. I don’t tend to back a short­term “flip” – it is a longer, more con­sis­tent view. So for that rea­son I would pur­chase stocks on the ASX (cur­rency vari­a­tions in off­shore mar­kets can be a chal­lenge if you are not an ex­pert) in the health sec­tor. I’m think­ing Pri­mary Health Care (PRY), Ram­say Health Care (RHC) and Healthia (HLA).

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