LinkedIn and on­line job search­ing

Monthly Chronicle - - Careers - PAUL DI MICHIEL Wahroonga-based Paul Di Michiel is the au­thor of Fired to Hired, The Guide to Ef­fec­tive Job Search for the Over 40s. Find out more about his career coach­ing busi­ness, The Career Medic, at: www.the­ca­reer­medic.com

The job search space has changed. Once upon a time you could buy the Syd­ney Morn­ing Her­ald, go to the Em­ploy­ment sec­tion, find suit­able jobs, ap­ply, and be in­vited for in­ter­views. A job of­fer would fol­low shortly there­after. Now there’s so­cial me­dia, on­line ap­pli­ca­tions, and LinkedIn…and it’s far more dif­fi­cult to get a job!

If you’re look­ing for a new job, you re­ally have no choice other than to get upto-date and en­sure you have a LinkedIn pro­file - and use it - and to look for jobs on­line. For a com­plete job search, you should also net­work (the number one way of find­ing a job) and part­ner with some can­di­date-fo­cused re­cruiters.

How LinkedIn works

LinkedIn falls into the realm of so­cial me­dia, how­ever, it’s busi­ness-fo­cused and al­lows you to: 1. Build an on­line pres­ence to show­case your pro­fes­sional brand Be found by re­cruiters - over 90% use LinkedIn Ap­ply for jobs Fa­cil­i­tate your net­work­ing by giv­ing you vis­i­bil­ity - and ac­cess to - your ex­panded net­work

Tak­ing that last point a step fur­ther, if you ‘con­nect’ with some­one on LinkedIn, they be­come a ‘1st de­gree con­nec­tion’. For peo­ple you don’t know, but your 1st de­gree con­nec­tions do, they’re 2nd de­gree con­nec­tions. So you have a con­duit to this ex­panded 2nd de­gree net­work via your 1st de­gree con­nec­tions.

If you have not joined LinkedIn, it’s very sim­ple. Go to www.linkedin.com, en­ter your name and email address, val­i­date the email that LinkedIn will send you, and start pop­u­lat­ing your pro­file.

Think of your pro­file like a record on a data­base – the more com­plete and de­tailed it is, the bet­ter. Re­cruiters and large com­pa­nies search LinkedIn for can­di­dates us­ing key words and phrases, so en­sure you use words that will al­low them to find you. For ex­am­ple, if you’re in mar­ket­ing, you might use terms like ‘Public re­la­tions’ and ‘event man­age­ment’ through­out your pro­file.

Key sec­tions on a LinkedIn pro­file in­clude:

• Photo – a pic­ture paints a thou­sand words, so present your­self pro­fes­sion­ally

• Head­line – use the 120 char­ac­ters in this sec­tion by in­sert­ing key words and phrases. Don’t use ‘Seek­ing next op­por­tu­nity’ or sim­i­lar, as it just sounds des­per­ate

Sum­mary – pro­vide a brief el­e­va­tor­pitch para­graph that lets the reader know who you are, what you do, where you’ve worked and 5-6 key skills Be­yond en­sur­ing that your pro­file is com­plete, make sure you con­nect with peo­ple you know and be ac­tive by ‘lik­ing’, ‘com­ment­ing’ or ‘shar­ing’ posts sub­mit­ted by oth­ers, or even bet­ter, share con­tent that you’ve found or writ­ten your­self. This is a great po­si­tion­ing tool and al­lows you to show­case your knowl­edge and in­sight on a range of busi­ness-re­lated top­ics.

To see an ex­am­ple of a good LinkedIn pro­file go to www.linkedin.com/in/the­ca­reer­medic

As news­pa­per ad­verts for jobs have largely gone the way of the dodo, you now ap­ply for jobs on­line us­ing on­line job boards. I rec­om­mend: • www.seek.com – the largest job board in Aus­tralia and New Zealand www.adzuna.com.au www.ap­ply­di­rect.com.au – ap­pli­ca­tions are made di­rectly to an or­gan­i­sa­tion with­out re­cruiters www.linkedin.com While there are oth­ers, if you regis­ter on each of th­ese sites, set up and save searches for jobs (be­ing very spe­cific about what you’re look­ing for) and have rel­e­vant jobs emailed to you, then you’ll cap­ture most suit­able jobs on the mar­ket.

What are you wait­ing for? Get con­tem­po­rary and job search savvy by set­ting up or updating your LinkedIn pro­file and search­ing for jobs on­line.

How­ever, don’t for­get it’s still the old school ap­proach of net­work­ing that’s the best way to find a new job. Some things just never change - and thank heav­ens for that!

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