SEMAn­tics

The lat­est and great­est and mad­dest from SEMA 2016

Motor (Australia) - - CONTENTS - by IAIN KELLY pics CRIS­TIAN BRUNELLI

SEMA 2016 is an auto tuner’s dream. We check out all the wild and won­der­ful cre­ations on show

THE AF­TER­MAR­KET au­to­mo­tive in­dus­try is a gi­gan­tic, wide-reach­ing beast and noth­ing show­cases its breadth and depth like the an­nual SEMA Show. Put on by the Spe­cialty Equip­ment Mar­ket As­so­ci­a­tion (SEMA) ev­ery Novem­ber the tradeonly show brings to­gether ev­ery­one from the big com­pa­nies sell­ing hot­tedup parts and ve­hi­cle man­u­fac­tur­ers all the way down to com­pa­nies sell­ing wheel weights and fil­ters for spray guns.

The scale of the event is al­most un­be­liev­able, over­flow­ing the colos­sal Las Ve­gas Con­ven­tion Cen­ter’s five halls to also fill three carparks, two out­door cor­ri­dors and a huge mar­quee, in­clud­ing three sep­a­rate ar­eas for drift­ing and driv­ing demon­stra­tions. I saw about 70 per cent of the show this year but still man­aged to walk over 70km just cov­er­ing that amount, much of it jammed in crowds of hun­dreds of thou­sands of peo­ple. The gen­eral pub­lic don’t get ac­cess to the in­side halls where many of the big­gest deals are bro­kered and some of the fan­ci­est tin­ware re­sides, but are free to walk around out­side and check out show cars, motorsport dis­plays and the odd celebrity ap­pear­ance.

In a year that has seen the Amer­i­can af­ter­mar­ket with­stand po­ten­tially dev­as­tat­ing new leg­is­la­tion from the EPA clamp­ing down on build­ing mod­i­fied cars at home the in­dus­try turned out in force. There were over 60,000 buy­ers in at­ten­dance, on top of over 150,000 reg­is­tered at­ten­dees. Aus­tralian com­pa­nies were well rep­re­sented with Hal­tech, Tur­bosmart, White­line and GFB all hav­ing size­able stands in the cen­tral hall, the main lo­ca­tion for the big­gest com­pa­nies and wildest cars.

Over 3000 brand new prod­ucts were un­veiled and show­cased to ex­hibitors, buy­ers and the me­dia, which is a key aim of SEMA – to sup­port com­pa­nies in the af­ter­mar­ket. This ranges from the guys de­vel­op­ing and man­u­fac­tur­ing tools and sys­tems, to the com­pa­nies whole­sal­ing and re­tail­ing parts, through to the peo­ple build­ing cars in shops.

We take a look at the best from the 2016 show.

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