The latest and greatest and maddest from SEMA 2016
SEMA 2016 is an auto tuner’s dream. We check out all the wild and wonderful creations on show
THE AFTERMARKET automotive industry is a gigantic, wide-reaching beast and nothing showcases its breadth and depth like the annual SEMA Show. Put on by the Specialty Equipment Market Association (SEMA) every November the tradeonly show brings together everyone from the big companies selling hottedup parts and vehicle manufacturers all the way down to companies selling wheel weights and filters for spray guns.
The scale of the event is almost unbelievable, overflowing the colossal Las Vegas Convention Center’s five halls to also fill three carparks, two outdoor corridors and a huge marquee, including three separate areas for drifting and driving demonstrations. I saw about 70 per cent of the show this year but still managed to walk over 70km just covering that amount, much of it jammed in crowds of hundreds of thousands of people. The general public don’t get access to the inside halls where many of the biggest deals are brokered and some of the fanciest tinware resides, but are free to walk around outside and check out show cars, motorsport displays and the odd celebrity appearance.
In a year that has seen the American aftermarket withstand potentially devastating new legislation from the EPA clamping down on building modified cars at home the industry turned out in force. There were over 60,000 buyers in attendance, on top of over 150,000 registered attendees. Australian companies were well represented with Haltech, Turbosmart, Whiteline and GFB all having sizeable stands in the central hall, the main location for the biggest companies and wildest cars.
Over 3000 brand new products were unveiled and showcased to exhibitors, buyers and the media, which is a key aim of SEMA – to support companies in the aftermarket. This ranges from the guys developing and manufacturing tools and systems, to the companies wholesaling and retailing parts, through to the people building cars in shops.
We take a look at the best from the 2016 show.