Stuttgart’s front-engine, rear-drive comeback coupe
Porsche’s under-rated 928 needs a second chance
IT WAS once seen as the future of Porsche, the car that would replace the ageing, unpopular 911 and usher in a new era. History now shows that Porsche’s iconic sports car wasn’t so easily deposed, but the 928 still played an important role in the company’s history, with more than 60,000 sold during its 17-year lifespan.
Introduced in 1978, the 928 was an immediate critical success, wining the 1978 European Car of the Year award. Unfortunately, critical acclaim does not necessarily guarantee sales success, the 928 handicapped by its high price and limited appeal to 911-loving Porsche purists.
Such sentiment is a thing of the past in a post-Cayenne age and we’re prepared to bet there would be plenty of buyers keen on a modern remake of the iconic 928. Porsche agreed, considering just such a thing built off the new Panamera’s MSB platform, however the project was shelved due to fears it would dent Continental GT sales.
Now, thanks to Dieselgate, there is next to no chance it’ll ever appear. Let’s take a look at what might have been.