Chart At­tack

Holden ver­sus Ford sales race shap­ing up to be clos­est-ever in 2017

Motor (Australia) - - CONTENTS -

Ford/Holden sales race heats up as pro­duc­tion wraps up

THIS MAY be the first year since 1978 where a Com­modore-ver­susFal­con sales race won’t play out, but 2017 is also shap­ing up to be the year Ford could top­ple Holden for over­all brand vol­ume. Blue Oval fans could have cause for ex­tra cel­e­bra­tion come Christ­mas time.

Rewind 15 years and in 2002 the Port Mel­bournebased divi­sion of Gen­eral Mo­tors shifted 178,392 ve­hi­cles, hand­ing it a 69,195-unit lead over its Broad­mead­ows-based ri­val. Five years later and by 2007 the gap nar­rowed to 38,609 ve­hi­cles, while an­other half-decade later The Fal­con Car Com­pany in 2012 came clos­est of all by be­ing only 24,257 sales be­hind. That was, how­ever, un­til last year when Ford trailed Holden by just 13,101 sales.

This year is much closer again. Based on July year-to­date sales data, the Mus­tang (5967) is com­pre­hen­sively out­strip­ping where Fal­con (2819) was this time last year, and yet the Ever­est large SUV (2578) isn’t as far adrift of where the Ter­ri­tory (4251) was just af­ter mid-2016. In­deed, Mus­tang/Ever­est are 1475 sales ahead of Falc/Tezza, this year ver­sus last. Ford over­all is down 0.6 per cent year-to-date and, on cur­rent trends, will achieve 80,529 sales by year’s end. It’s ex­tremely bad news for Holden, which is so far down 11.8 per cent year-to-date and, if the spi­ral con­tin­ues, will man­age 83,280 sales this year. Ex­cept on Oc­to­ber 20 pro­duc­tion of Com­modore, Caprice and ute will end. There’s no Cap­tiva re­place­ment un­til De­cem­ber with the Equinox, while the Aca­dia is more than a year away. Where is the mooted V8 sports car? GM ex­ecs won’t yet say, but Ca­maro and Corvette will fail to ma­te­ri­alise in 2017. That leaves the to­tal line-up a pre­dicted 2751 sales ahead of Ford be­fore fac­tory clo­sure, but with­out a surge of new prod­uct to off­set the im­pend­ing clo­sure. Can Holden hold on?

Blue Oval fans could have cause for ex­tra cel­e­bra­tion come Christ­mas

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