Why BMW should – and how they could – bring back the 1M
INEXPLICABLY, BMW’s M140i hatch doesn’t sell amazingly well. It does okay, but not as well as a practical five-door hatch packing rear-wheel drive and a 250kW/500Nm 3.0-litre turbocharged six probably deserves to. It’s a cracking car.
BMW has recently cut its price to just $59,990 in an attempt to lure buyers, but perhaps that’s the wrong approach? Perhaps what it needs to do is make it much more expensive and a lot angrier. After all, its M-ified two-door sibling, the M2, is flying out of showrooms, BMW Australia having to beg for more local allocation twice since its April 2016 launch.
Giving the 1 Series the M treatment would not only make it a more able competitor for the likes of the Audi RS3 and MercedesAMG A45, but it would provide a fitting farewell for the rear-drive hot hatch, as the next-generation 1 Series is expected to adopt frontwheel drive. Boo.
A certain 1970s supercar means the M1 badge is off limits, but the 1M name has some capital in Australia, with the 100 previousgen, manual-only coupes quickly selling out.