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A ‘BULLER briefing’ was held recently for local businesses involved in the winter snow market providing opportunity for the changing visitor patterns over recent seasons.
Also discussed was ‘what’s new’ as a result of these changes on Mt Buller and how best to meet the associated opportunities and challenges off mountain.
Hosted by Mansfield Shire Council in association with Mt Buller Mt Stirling Resort Management and supported by Mansfield District Business Association, the Buller briefing was all about getting on the front foot to individually and collectively grow Mansfield’s winter economy while providing excellent customer service.
“Mt Buller’s winter visitation drives a significant contribution to Mansfield Shire’s economy,” shire mayor Paul Volkering said.
“It’s important that we consider how best we can strategically cater for these visitors for the longer term while businesses ought to consider if they need to make changes to better serve and profit from this significant market, while complementing Mt Buller’s new twilight offerings.”
Shire tourism and economic development team leader Judy Dixon said that weekend snow play visitor numbers continue to increase and emerging patterns indicate that these visitors are leaving Melbourne later in the day, enjoying varied sights and experiences along the way, before exploring Mansfield and then heading onto the mountain in the afternoon for snow play and sightseeing.
“Many of them are internationals or new to Australia and being so close to Melbourne clearly makes Mt Buller a great choice for this market and by extension this is great for Mansfield’s economy,” she said.
“While there may be some logistical challenges there are also huge business opportunities.
“And, of course, we want all our visitors to have a positive experience as we would love them to come back and recommend us - all the obvious stuff,” Ms Dixon said.
HAVING FUN: These two children phtographed by Mt Buller photographer Andrew Railton were having fun in the snow last season.