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A ‘BULLER brief­ing’ was held re­cently for lo­cal busi­nesses in­volved in the win­ter snow mar­ket pro­vid­ing op­por­tu­nity for the chang­ing vis­i­tor pat­terns over re­cent sea­sons.

Also dis­cussed was ‘what’s new’ as a re­sult of these changes on Mt Buller and how best to meet the associated op­por­tu­ni­ties and chal­lenges off moun­tain.

Hosted by Mans­field Shire Coun­cil in as­so­ci­a­tion with Mt Buller Mt Stir­ling Re­sort Man­age­ment and sup­ported by Mans­field Dis­trict Busi­ness As­so­ci­a­tion, the Buller brief­ing was all about get­ting on the front foot to in­di­vid­u­ally and col­lec­tively grow Mans­field’s win­ter econ­omy while pro­vid­ing ex­cel­lent cus­tomer ser­vice.

“Mt Buller’s win­ter vis­i­ta­tion drives a sig­nif­i­cant con­tri­bu­tion to Mans­field Shire’s econ­omy,” shire mayor Paul Volk­er­ing said.

“It’s im­por­tant that we con­sider how best we can strate­gi­cally cater for these vis­i­tors for the longer term while busi­nesses ought to con­sider if they need to make changes to bet­ter serve and profit from this sig­nif­i­cant mar­ket, while com­ple­ment­ing Mt Buller’s new twi­light of­fer­ings.”

Shire tourism and eco­nomic de­vel­op­ment team leader Judy Dixon said that week­end snow play vis­i­tor num­bers con­tinue to in­crease and emerg­ing pat­terns in­di­cate that these vis­i­tors are leav­ing Mel­bourne later in the day, en­joy­ing var­ied sights and ex­pe­ri­ences along the way, be­fore ex­plor­ing Mans­field and then head­ing onto the moun­tain in the af­ter­noon for snow play and sightseeing.

“Many of them are in­ter­na­tion­als or new to Aus­tralia and be­ing so close to Mel­bourne clearly makes Mt Buller a great choice for this mar­ket and by ex­ten­sion this is great for Mans­field’s econ­omy,” she said.

“While there may be some lo­gis­ti­cal chal­lenges there are also huge busi­ness op­por­tu­ni­ties.

“And, of course, we want all our vis­i­tors to have a pos­i­tive ex­pe­ri­ence as we would love them to come back and rec­om­mend us - all the ob­vi­ous stuff,” Ms Dixon said.

PHOTO: Mt Buller

HAV­ING FUN: These two chil­dren ph­tographed by Mt Buller pho­tog­ra­pher An­drew Rail­ton were hav­ing fun in the snow last sea­son.

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