Bumps his­tory Page

Mt Buller News - - FRONT PAGE -

BUMPS Ski and Surf was estab­lished in March 1982 and over the past 35 years has proven to be a stayer in the ski in­dus­try and pi­o­neer­ing in­no­va­tive new tech­nol­ogy; set­ting the stan­dard for oth­ers to fol­low.

March 15, 1982 may seem a long time ago, how­ever, it was on that day Peter and Glenda Ha­ley opened the doors on Bumps Ski and Sport (now called Bumps Ski and Surf), at 465 Glen­huntly Road, El­stern­wick.

Their goal was to de­velop and main­tain a grow­ing ski and sport re­tail busi­ness; pro­vid­ing the high­est pos­si­ble level of cus­tomer ser­vice in the in­dus­try.

Their motto “the right prod­uct for the right rea­son, no ex­cep­tions” still rings true, with their highly trained staff al­ways ad­vis­ing what is best for the in­di­vid­ual.

Peter and Glenda’s ded­i­ca­tion to cus­tomer needs, con­tin­ual prod­uct re­newal and in­no­va­tion has shone through ev­ery­thing they have done.

For this they have been re­warded with a con­tin­u­ally ex­pand­ing cus­tomer base.

By 1987 the orig­i­nal, over­crowded premises were ex­panded to next door (467) dou­bling their floor space.

The year 2000 saw the im­ple­men­ta­tion of GST, ski­ing be­fore Queen’s Birth­day week­end and a fur­ther busi­ness ex­pan­sion, ne­ces­si­tat­ing tak­ing over a fourth shop - num­ber 461.

Due to the huge suc­cess of the snow and surf area of the busi­ness, it was de­cided to change the name to Bumps Ski and Surf fo­cus­ing pri­mar­ily on these ar­eas.

This growth trend has con­tin­ued; five years ago the shop moved to a cus­tom de­signed space at 481 Glen­huntly Road, El­stern­wick – where it now stands.

Bumps were pi­o­neers within the ski in­dus­try in­tro­duc­ing many ideas that have been adopted across the board such as Boot Fit Guar­an­tee and ex­tended win­ter trad­ing hours (to al­low for eas­ier ski rental).

It has also led to many new ideas such as the An­nual Kids’ Re­cy­cle Sale and the An­nual Race Ex­hi­bi­tion – both of which are widely at­tended.

This year Bumps cel­e­brates the 21st an­niver­sary of Kids Re­cy­cle Sale.

To de­liver the best pos­si­ble ser­vice Bumps runs lots of staff train­ing; con­stantly has new boot fit­ters be­ing trained, in­clud­ing boot fit­ters do­ing stints over­seas to work in and learn from some of the best boot fit­ting stores in the world.

Due to this ded­i­ca­tion to boot fit­ting Bumps was the first Aus­tralian store in­cluded on the ‘Amer­ica’s best Boot fit­ters’ web­site.

Twenty years ago Bumps’ web­site was first re­leased tak­ing Bumps onto the na­tional scene.

Bumps’ pol­icy of con­tin­ual mod­erni­sa­tion has led to the same level of in­no­va­tion seen in their in­dus­try-lead­ing shop poli­cies.

Bumps was one of the first to in­tro­duce the ex­clu­sive Win­ter­steiger fac­tory fin­ish ski and snow­board tuning ser­vice to met­ro­pol­i­tan Mel­bourne and the first in the world to take de­liv­ery of the Mon­tana In­frared Race Waxer ma­chine.

Bumps’ ded­i­ca­tion to their cus­tomer needs, in­no­va­tion and qual­ity cus­tomer ser­vice has al­lowed for a high level of growth over the past 35 years - a trend that will hope­fully con­tinue into the fu­ture.

At Bumps you will al­ways get the right prod­uct, for the right per­son, as it is the cus­tomer that is most im­por­tant.

Bumps is a fam­ily owned and fam­ily run busi­ness that will al­ways be there for fam­i­lies and in­di­vid­u­als to get the best pos­si­ble ser­vice, prod­ucts and ex­pe­ri­ence.

Show­ing Glenda and Peter’s pas­sion and ded­i­ca­tion to the in­dus­try, Bumps is the only Snows­ports store in Mel­bourne still run by the store’s orig­i­nal own­ers.

Bumps is con­tin­u­ally grate­ful to their cus­tomer base for their loyal sup­port over the years – none of this would have been pos­si­ble with­out them.

“Bumps will main­tain con­tin­ued growth through at­ten­tion to cus­tomer needs to­gether with in­no­va­tion and qual­ity cus­tomer ser­vice,” Peter said.

“Above all else we are grate­ful to you, our val­ued cus­tomer, for your loyal sup­port over the years - thank you.”

GO­ING STRONG: Peter and Glenda Ha­ley out­side their cur­rent Bumps Ski and Surf out­let in Glen­huntly Road, El­stern­wick.

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