POLISH YOUR BRAND GOOD DESIGN MAKES A DIFFERENCE OUR TIPS
Print or digital: Graphic design can benefit your business in many ways. Consider which products will best advertise your company, from brochures to business cards or online banners. Tell the designer what your company represents and include any preferences like colours or imagery Content: A professional content writer can create and edit the information on your website or marketing collateral to ensure it is accurate, engaging and grammatically correct SEO: Search engine optimisation (SEO) involves using targeted content and strategies to obtain a high-ranking placement in search engine results such as Google. An SEO specialist can help your business’s website become visible which will increase the traffic that goes to your page SMALL business owners and sole traders need a strong brand identity to connect with customers and stand out from the competition, says graphic and web designer Tyrone Bain.
Founder of Bain Design, he works with companies to bring out their personality and create the right first impression through visual communication and online marketing.
“An eye-catching and easy to understand logo can help cement your brand into people’s minds,” he says.
“Usually the simplest logos are the most effective.”
From an emblem or symbol to stylised text, Mr Bain says the logo design should represent your brand and work across all marketing materials, including brochures, business cards, flyers, packaging, signage and posters.
An online presence can also help to establish a business’s personality. “It’s important to have a website that gets your message across clearly,” he says.
“A web designer knows how to structure web pages and can make sure it’s mobile responsive.”
Mr Bain says many people now search for services online and often with smartphones.
“It’s all about user experience,” he says.
“Your site should look good on all devices.”
Sydney graphic and web designer, Tyrone Bain.