POL­ISH YOUR BRAND GOOD DE­SIGN MAKES A DIF­FER­ENCE OUR TIPS

Mt Druitt - St Mary's Standard (East) - - CLASSIFIEDS - Cas­san­dra Briedis For de­tails: bain­de­sign.com.au

Print or dig­i­tal: Graphic de­sign can ben­e­fit your busi­ness in many ways. Con­sider which prod­ucts will best ad­ver­tise your com­pany, from brochures to busi­ness cards or online ban­ners. Tell the de­signer what your com­pany rep­re­sents and in­clude any pref­er­ences like colours or im­agery Con­tent: A pro­fes­sional con­tent writer can cre­ate and edit the in­for­ma­tion on your web­site or mar­ket­ing col­lat­eral to en­sure it is ac­cu­rate, en­gag­ing and gram­mat­i­cally cor­rect SEO: Search en­gine op­ti­mi­sa­tion (SEO) in­volves us­ing tar­geted con­tent and strate­gies to ob­tain a high-rank­ing place­ment in search en­gine re­sults such as Google. An SEO spe­cial­ist can help your busi­ness’s web­site be­come vis­i­ble which will in­crease the traf­fic that goes to your page SMALL busi­ness own­ers and sole traders need a strong brand iden­tity to con­nect with cus­tomers and stand out from the com­pe­ti­tion, says graphic and web de­signer Ty­rone Bain.

Founder of Bain De­sign, he works with com­pa­nies to bring out their per­son­al­ity and cre­ate the right first im­pres­sion through vis­ual com­mu­ni­ca­tion and online mar­ket­ing.

“An eye-catch­ing and easy to un­der­stand logo can help ce­ment your brand into peo­ple’s minds,” he says.

“Usu­ally the sim­plest lo­gos are the most ef­fec­tive.”

From an em­blem or sym­bol to stylised text, Mr Bain says the logo de­sign should rep­re­sent your brand and work across all mar­ket­ing ma­te­ri­als, in­clud­ing brochures, busi­ness cards, fly­ers, pack­ag­ing, sig­nage and posters.

An online pres­ence can also help to es­tab­lish a busi­ness’s per­son­al­ity. “It’s im­por­tant to have a web­site that gets your mes­sage across clearly,” he says.

“A web de­signer knows how to struc­ture web pages and can make sure it’s mo­bile re­spon­sive.”

Mr Bain says many peo­ple now search for ser­vices online and of­ten with smart­phones.

“It’s all about user ex­pe­ri­ence,” he says.

“Your site should look good on all de­vices.”

Pic­ture: RICHARD DOB­SON

Syd­ney graphic and web de­signer, Ty­rone Bain.

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