Uni re­brand bid draws ire


Mt Druitt - St Mary's Standard (East) - - NEWS - Craig Vaughan Do you sup­port the change? Face­book.com/ mt­druitt­stan­dard

THOU­SANDS of sup­port­ers have joined the “save the bird” cam­paign to stop the Univer­sity of Western Syd­ney’s multi-mil­lion dol­lar plan to change its name and blue-wing logo.

The univer­sity’s plans, ex­pected to be an­nounced on Au­gust 30, in­volve chang­ing its name to Western Syd­ney Univer­sity and re­plac­ing the bird logo with a red shield with a white W.

An online pe­ti­tion call­ing for the univer­sity to “aban- don its pro­posed re­brand­ing, to keep the cur­rent name and to scrap the hideous pro­posed de­sign for the univer­sity logo” has al­ready been signed by more than 2360 peo­ple.

“The bird look is mod­ern and unique. Why change that?” stu­dent Tif­fany Linda wrote on the pe­ti­tion.

Another stu­dent, Demy Reezy, wrote that the bird re­minded him of good mem­o­ries as a first-year stu­dent.

“We want to grad­u­ate and walk out with that blue bird on our bach­e­lor cert to re­mind us of how great UWS re­ally is. Another sym­bol would mean noth­ing to us, so please keep the blue bird and noth­ing else,” Mr Reezy wrote.

A Univer­sity of Western Syd­ney spokesman said $30 mil­lion would be spent over the next three years, and the cost was nec­es­sary to mar­ket the univer­sity.

“There will be a grad­ual tran­si­tion and it will not all hap­pen overnight,” he said.

“This will help high­light the qual­ity of our grad­u­ates and there will be TV com­mer­cials run­ning that will help lift the pro­file of the univer­sity on the in­ter­na­tional and na­tional stage.

“We are the best-kept se­cret in Western Syd­ney.”

Stu­dents said sta­tionery bear­ing the old logo was on sale for half-price.

Lind­say fed­eral Lib­eral MP and for­mer UWS stu­dent Fiona Scott said she un­der­stood the univer­sity’s po­si­tion.

“We are com­ing of age and the re­brand­ing is a way of say­ing we are a world-class fa­cil­ity, not a sub­ur­ban univer­sity, but a world leader in med­i­cal re­search and science,” Ms Scott said.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.