Uni rebrand bid draws ire
ONLINE PETITION FIGHTS BIRD LOGO CHANGE
THOUSANDS of supporters have joined the “save the bird” campaign to stop the University of Western Sydney’s multi-million dollar plan to change its name and blue-wing logo.
The university’s plans, expected to be announced on August 30, involve changing its name to Western Sydney University and replacing the bird logo with a red shield with a white W.
An online petition calling for the university to “aban- don its proposed rebranding, to keep the current name and to scrap the hideous proposed design for the university logo” has already been signed by more than 2360 people.
“The bird look is modern and unique. Why change that?” student Tiffany Linda wrote on the petition.
Another student, Demy Reezy, wrote that the bird reminded him of good memories as a first-year student.
“We want to graduate and walk out with that blue bird on our bachelor cert to remind us of how great UWS really is. Another symbol would mean nothing to us, so please keep the blue bird and nothing else,” Mr Reezy wrote.
A University of Western Sydney spokesman said $30 million would be spent over the next three years, and the cost was necessary to market the university.
“There will be a gradual transition and it will not all happen overnight,” he said.
“This will help highlight the quality of our graduates and there will be TV commercials running that will help lift the profile of the university on the international and national stage.
“We are the best-kept secret in Western Sydney.”
Students said stationery bearing the old logo was on sale for half-price.
Lindsay federal Liberal MP and former UWS student Fiona Scott said she understood the university’s position.
“We are coming of age and the rebranding is a way of saying we are a world-class facility, not a suburban university, but a world leader in medical research and science,” Ms Scott said.