Region in for rebranding
BLACKTOWN RENAMING COULD GO TO POLLS
IT COULD be the end of Blacktown as we know it.
A radical $1.2 million proposal could see residents head to the polls to vote on a name change for the council, the CBD and the municipality. The suburb of Blacktown would remain the same.
Ratepayers would be slugged $1.2 million for the vote as part of the rebrand- ing exercise. The marketing makeover has already cost ratepayers $130,000.
West Sydney or Western Sydney could be Blacktown’s new moniker if Liberal councillor Karlo Siljeg’s plan becomes a reality.
“There are many people who live in the Blacktown LGA who don’t associate with Blacktown,” Cr Siljeg said. “A name change will help bring back a sense of association to the region and set us up for the future.”
Liberal councillors and independent Russ Dickens voted for a referendum last week.
However, since last week’s meeting, a recision motion by Labor has put the referendum on hold and it will be up for debate at the August 26 council meeting.
Blacktown Mayor Stephen Bali questioned the move for a referendum.
“It’s absolutely ludicrous to get rid of the name Blacktown,” he said. “It is the region’s history, its identity.”
He slammed the proposal as a political ploy from the Liberal councillors six weeks shy of the mayoral elections.
He said the Liberals raised the idea of the proposal in an effort to appease Independent Russ Dickens, who holds the balance of power on Blacktown Council and has favoured a name change for several years.
Parramatta Lord Mayor Scott Lloyd said a name change to West Sydney could create confusion.