Re­gion in for re­brand­ing


Mt Druitt - St Mary's Standard (East) - - NEWS - Nick Houghton

IT COULD be the end of Black­town as we know it.

A rad­i­cal $1.2 mil­lion pro­posal could see res­i­dents head to the polls to vote on a name change for the coun­cil, the CBD and the mu­nic­i­pal­ity. The sub­urb of Black­town would re­main the same.

Ratepay­ers would be slugged $1.2 mil­lion for the vote as part of the re­brand- ing ex­er­cise. The mar­ket­ing makeover has al­ready cost ratepay­ers $130,000.

West Syd­ney or Western Syd­ney could be Black­town’s new moniker if Lib­eral coun­cil­lor Karlo Sil­jeg’s plan be­comes a re­al­ity.

“There are many peo­ple who live in the Black­town LGA who don’t as­so­ciate with Black­town,” Cr Sil­jeg said. “A name change will help bring back a sense of as­so­ci­a­tion to the re­gion and set us up for the fu­ture.”

Lib­eral coun­cil­lors and in­de­pen­dent Russ Dick­ens voted for a ref­er­en­dum last week.

How­ever, since last week’s meet­ing, a re­ci­sion mo­tion by La­bor has put the ref­er­en­dum on hold and it will be up for de­bate at the Au­gust 26 coun­cil meet­ing.

Black­town Mayor Stephen Bali ques­tioned the move for a ref­er­en­dum.

“It’s ab­so­lutely lu­di­crous to get rid of the name Black­town,” he said. “It is the re­gion’s history, its iden­tity.”

He slammed the pro­posal as a po­lit­i­cal ploy from the Lib­eral coun­cil­lors six weeks shy of the may­oral elec­tions.

He said the Lib­er­als raised the idea of the pro­posal in an ef­fort to ap­pease In­de­pen­dent Russ Dick­ens, who holds the bal­ance of power on Black­town Coun­cil and has favoured a name change for sev­eral years.

Par­ra­matta Lord Mayor Scott Lloyd said a name change to West Syd­ney could cre­ate con­fu­sion.

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