AN EYE FOR DE­TAIL CRE­ATE A SHOP THAT SELLS TOP TIPS

Mt Druitt - St Mary's Standard (East) - - TRADES + SERVICES - Re­becca Isaacs For de­tails visit ausvm.com.au

Keep it sim­ple with a bold de­sign and an eye-catch­ing colour scheme.

Less is more — don’t try to jam all your new stock into one win­dow.

Have a theme; if you have some great new cush­ions, base your dis­play around those.

Change your look as of­ten as pos­si­ble. Cus­tomers are at­tracted to new and dif­fer­ent dis­plays.

Pick a few key events and public hol­i­days that suit the stock you sell, and tai­lor your win­dow to those oc­ca­sions, such as Aus­tralia Day, Valen­tine’s Day, Easter and Christ­mas.

Cre­ate a story. Vis­ual mer­chan­dis­ing is most ef­fec­tive when there is a mes­sage be­hind the vi­sion, such as ‘Get in your swim­mers for sum­mer,’ or ‘Celebrate Christ­mas with a beau­ti­ful new serv­ing plate’.

Shop around for a vis­ual mer­chan­diser whose style you like. FOR re­tail­ers, bold vis­ual mer­chan­dis­ing can make or break a sale.

“A great dis­play is ex­tremely pow­er­ful. It sets the tone for your busi­ness,” Carol Ba­garic, owner of Syd­ney-based AUSVM, says.

Mrs Ba­garic sees shopfronts as a chance for re­tail­ers, par­tic­u­larly small busi­nesses, to have a con­ver­sa­tion with their cus­tomers.

“Be­cause there are so many big brands, peo­ple re­ally want some­thing dif­fer­ent and unique,” Mrs Ba­garic said.

“The in­de­pen­dents have the chance to jump up and down and say, ‘come to my store! It’s not what you see in the shop­ping cen­tre!’.”

Shop own­ers and vis­ual mer­chan­dis­ers should dis­cuss their plans for a dis­play be­fore agree­ing on an a fi­nal look, she said.

This would en­sure both par­ties had the same vi­sion.

“It’s about what looks good, yes, but a dis­play also has to be com­mer­cially vi­able,” Mrs Ba­garic said. “It’s im­por­tant to look at what’s trend­ing.”

Mrs Ba­garic loves the “fun and the­atri­cal” side of vis­ual mer­chan­dis­ing.

“It’s quirky and cre­ative; there’s al­ways some­thing dif­fer­ent,” she said. “It’s the old ‘judge a book by its cover’; when you stand back and think, ‘wow,’ that’s when you know you re­ally got it right.”

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