Bet­ter brand­ing

Mt Druitt - St Mary's Standard (East) - - CARS GUIDE -

Honda has strength­ened its global brand value for the third year in a row, ac­cord­ing to the 2015 edi­tion of In­ter­brand’s Best Global Brands rank­ing. The an­nual study analy­ses a com­pany’s financial per­for­mance, the role the brand plays in pur­chase de­ci­sions and the brand’s com­pet­i­tive strength. The Honda brand is val­ued in ex­cess of US$22 bil­lion, which is an in­crease of 6 per cent from 2014.

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