There’s extra value in local retailers
AUSTRALIA’S new Small Business Minister Kelly O’Dwyer has called on consumers to back their support of local shops with cash.
Speaking ahead of the launch of the 2015 Shop Small campaign, which aims to boost small businesses across Australia, Ms O’Dwyer said residents should consider increasing how frequently they shop with local businesses.
“Small businesses account for four in every 10 jobs, contribute more than $340 billion of economic output and employ more than 4.5 million Australians,” said Ms O’Dwyer (pictured), who was promoted to cabinet in Prime Minister Malcolm Turnbull’s new ministry.
“Without small business in Australia, half of the private sector workforce could find themselves unemployed and our local shopping villages would have a distinct lack of character.”
Shop Small encourages shoppers to reconnect with their communities and breathe life in to their local economies by shopping local in November.
New research has shown small businesses deliver an emotional value to local communities that big businesses can’t compete with.
The Economy of Shopping Small Report, commissioned by American Express, found 54 per cent of Australians prefer to shop with large businesses, compared to 46 per cent who opted for small businesses.
But the majority of consumers agree small businesses provide positive emotional value, breeding feelings of attachment (54 per cent), giving the community its identity (62 per cent) and adding to its charm (62 per cent).
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