There’s ex­tra value in lo­cal re­tail­ers

Mt Druitt - St Mary's Standard (East) - - NEWS - John Barker

AUS­TRALIA’S new Small Busi­ness Min­is­ter Kelly O’Dwyer has called on con­sumers to back their sup­port of lo­cal shops with cash.

Speak­ing ahead of the launch of the 2015 Shop Small cam­paign, which aims to boost small busi­nesses across Aus­tralia, Ms O’Dwyer said res­i­dents should con­sider in­creas­ing how fre­quently they shop with lo­cal busi­nesses.

“Small busi­nesses ac­count for four in ev­ery 10 jobs, con­trib­ute more than $340 bil­lion of eco­nomic out­put and em­ploy more than 4.5 mil­lion Aus­tralians,” said Ms O’Dwyer (pic­tured), who was pro­moted to cabi­net in Prime Min­is­ter Malcolm Turn­bull’s new min­istry.

“With­out small busi­ness in Aus­tralia, half of the pri­vate sec­tor work­force could find them­selves unemployed and our lo­cal shop­ping vil­lages would have a dis­tinct lack of char­ac­ter.”

Shop Small en­cour­ages shop­pers to re­con­nect with their com­mu­ni­ties and breathe life in to their lo­cal economies by shop­ping lo­cal in Novem­ber.

New re­search has shown small busi­nesses de­liver an emo­tional value to lo­cal com­mu­ni­ties that big busi­nesses can’t com­pete with.

The Econ­omy of Shop­ping Small Re­port, com­mis­sioned by Amer­i­can Ex­press, found 54 per cent of Aus­tralians pre­fer to shop with large busi­nesses, com­pared to 46 per cent who opted for small busi­nesses.

But the ma­jor­ity of con­sumers agree small busi­nesses pro­vide pos­i­tive emo­tional value, breed­ing feel­ings of at­tach­ment (54 per cent), giv­ing the com­mu­nity its iden­tity (62 per cent) and adding to its charm (62 per cent).

Turn to pages 14,15

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.