TAKE ART TO MASSES EASY TO SELL AND BUY ONLINE
GALLERIES can seem like an unattainable dream for many artists – which may explain why they, and the people buying their works, are increasingly moving online.
Edward Hartley is a director of Bluethumb, a web and app-based art market that takes the art gallery out of the picture.
“What we are doing is connecting art lovers with Australian emerging artists in the hope that we can help launch careers,” he said.
As with all online marketplaces, Bluethumb removes the barriers of travel and standard business hours. It also looks good.
“We have just done a whole website rebuild so graphics are clean, the pictures are high resolution and it is easy to navigate,” he said.
“There are also good filters. You can search by collection – Aboriginal art, for example – size, colour scheme and price.”
Listing artworks is free for artists, as Bluethumb charges a commission for sales. Browsing is free for buyers, with delivery included in the purchase price.
And taking art online also ensures it reaches the masses.
“Less than one per cent of artists end up in galleries, which leads to inflated prices,” he said.
“Our site is open to everyone; it’s a level playing field.”
Bluethumb will represent Australia at the Creative Business Cup in Denmark in November.
They’re in the market for art: Edward Hartley, right, and co-director Philip Slusarski.