TAKE ART TO MASSES EASY TO SELL AND BUY ON­LINE

Mt Druitt - St Mary's Standard (East) - - TRADES + SERVICES - Re­becca Isaacs De­tails: bluethumb.com.au

GAL­LERIES can seem like an unattain­able dream for many artists – which may ex­plain why they, and the peo­ple buy­ing their works, are in­creas­ingly mov­ing on­line.

Ed­ward Hart­ley is a di­rec­tor of Bluethumb, a web and app-based art mar­ket that takes the art gallery out of the pic­ture.

“What we are do­ing is con­nect­ing art lovers with Aus­tralian emerg­ing artists in the hope that we can help launch ca­reers,” he said.

As with all on­line mar­ket­places, Bluethumb re­moves the bar­ri­ers of travel and stan­dard busi­ness hours. It also looks good.

“We have just done a whole web­site re­build so graph­ics are clean, the pic­tures are high res­o­lu­tion and it is easy to nav­i­gate,” he said.

“There are also good fil­ters. You can search by col­lec­tion – Abo­rig­i­nal art, for ex­am­ple – size, colour scheme and price.”

Listing art­works is free for artists, as Bluethumb charges a com­mis­sion for sales. Brows­ing is free for buy­ers, with de­liv­ery in­cluded in the pur­chase price.

And tak­ing art on­line also en­sures it reaches the masses.

“Less than one per cent of artists end up in gal­leries, which leads to in­flated prices,” he said.

“Our site is open to ev­ery­one; it’s a level play­ing field.”

Bluethumb will rep­re­sent Aus­tralia at the Cre­ative Busi­ness Cup in Den­mark in Novem­ber.

They’re in the mar­ket for art: Ed­ward Hart­ley, right, and co-di­rec­tor Philip Slusarski.

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