PUT ON YOUR PUB­LIC FACE COM­MU­NI­CA­TION THE KEY TO A CUT­TING-EDGE CA­REER

Mt Druitt - St Mary's Standard (East) - - UP SKILL - Re­becca Dargie

SYDNEY TAFE’s Diploma of Pub­lic Re­la­tions is the first step to an ex­cit­ing and re­ward­ing ca­reer in PR.

The head teacher Anne Lawler said writ­ing was at the heart of the course as the best link to me­dia and the gen­eral pub­lic.

“We fo­cus on both the foun­da­tions of PR and par­tic­u­larly the prac­tice of PR so our grad­u­ates really are work ready,” Ms Lawler said.

“Many stu­dents also do an in­tern­ship which can some­times lead di­rectly to em­ploy­ment and gives our stu­dents ad­di­tional prac­ti­cal ex­pe­ri­ence.”

The course cov­ers writ­ing me­dia re­leases, so­cial me­dia posts, cam­paign plans and dig­i­tal aware­ness, which is the key plat­form for PR pro­fes­sion­als to­day.

It’s a prac­ti­cal course but com­mu­ni­ca­tions and mar­ket­ing the­ory are con­sid­ered, and stu­dents look at great PR work and cam­paigns.

“The op­por­tu­ni­ties for PR are lim­it­less. Ev­ery in­dus­try needs good PR. And PR is a growth in­dus­try,” Ms Lawler said.

Spread the word ... pub­lic re­la­tions is a grow­ing in­dus­try.

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