Web­site fills gap

Mt Druitt - St Mary's Standard (East) - - NEWS - See the Chi­nese ver­sion at syd­neyprop­er­tyex­perts. com and the English ver­sion at syd­neyprop­er­tyex­perts.com/ en/

NEWSLO­CAL’S new real es­tate web­site Syd­neyProp er­tyEx­perts.com is on a mis­sion to fill a mar­ket gap by pub­lish­ing in both English and sim­pli­fied Chi­nese.

The com­pany’s first bilin­gual prod­uct launched last week and fea­tures real es­tate con­tent tar­geted at the Chi­nese com­mu­nity, with hot top­ics in­clud­ing mar­ket trends, new de­vel­op­ments, sub­urb hot spots and for­eign in­vest­ment is­sues.

NewsLo­cal editor-in-chief Kathy Li­pari said the idea came from an un­met con­sumer need among lo­cals with Chi­nese her­itage.

“NewsLo­cal is the leader in lo­cal real es­tate cov­er­age in Syd­ney and we iden­ti­fied a gap in the mar­ket for ex- pert real es­tate con­tent and anal­y­sis tailored specif­i­cally to our Chi­nese-Aus­tralian au­di­ences,” she said.

“Syd­neyProp­er­tyEx­perts. com utilises the ex­per­tise and re­sources of the NewsLo­cal real es­tate team to pro­vide in­for­ma­tion in both English and Chi­nese to Chi­nese real es­tate buy­ers.”

Headed by NewsCorp NSW real es­tate editor Tim McIn­tyre, the Syd­neyProp­er­tyEx­perts.com team will be made up of NewsLo­cal’s 13 real es­tate re­porters.

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