PRAC­TI­CAL­I­TIES

DE­SIGNER BRINGS MAGIC TO CHILD­HOOD

Mt Druitt - St Mary's Standard (East) - - TRADES+SERVICES - Janita Singh tu­tudu­monde.com

IF YOU spend hours flip­ping through fash­ion mag­a­zines and set trends rather than fol­low them, you may be on your way to ca­reer in fash­ion de­sign.

But while it is im­por­tant to be a trend­set­ter and to have cre­ative flair, mak­ing a name in this glam­orous world also in­volves sac­ri­fices and hard work.

An­drea Rem­beck, founder of girls’ cloth­ing la­bel Tutu du Monde, said fash­ion de­sign was a re­ward­ing but tough ca­reer.

“There is prob­a­bly no harder in­dus­try to cut your teeth on ... there are so many fac­tors com­ing into play from the con­cep­tion of an idea all the way to the de­liv­ery of a per­fect gar­ment into a store,” Ms Rem­beck said.

“I try to fo­cus on the re­wards as the chal­lenges in this busi­ness could eas­ily out­weigh the re­wards. But I think if you have a pas­sion for fash­ion then you can put up with chal­lenges.”

Ms Rem­beck’s fash­ion ca­reer was more or less sealed when, as a child, she would ex­plore her grand­mother’s An­drea Rem­beck says the right at­ti­tude and proper train­ing in skills such as fash­ion, de­sign and tex­tiles helps. It is also use­ful to learn the his­tory of fash­ion and to study dif­fer­ent fab­rics and ma­te­ri­als. “Keep it lean and nim­ble when you start up and grow it or­gan­i­cally and man­age­ably,” she says. at­tic, delve into the many trea­sures and cre­ate “imag­i­na­tive” out­fits.

Even as a child she was drawn to beau­ti­ful lace, beaded and broderie anglaise dresses, slips and hats.

Now Tutu du Monde is known for its hand­crafted dresses, capes, tu­tus and ac­ces­sories, and is sold in more than 150 stores around the world.

“I grew up in Ger­many and was clas­si­cally trained as a fash­ion de­signer at French fash­ion col­lege Esmod,” she said.

“In 1995, I left my home coun­try of Ger­many and im­mi­grated to Aus­tralia. The re­laxed life­style, pleas­ant cli­mate and ‘can do’ at­ti­tude sold me on the move.”

Here she con­sulted for lead­ing Aus­tralian brands, in­clud­ing Col­lette Din­ni­gan, Lisa Ho and Fleur Wood, and de­vel­oped de­signs for Ur­ban Out­fit­ters in the US be­fore she be­gan de­sign­ing her own la­bel.

Af­ter get­ting mar­ried and giv­ing birth, she de­cided to re-pri­ori­tise and have a break.

“Spend­ing time be­ing a mother al­lowed me to re­flect on what I en­joy,” she said.

“Alyna my daugh­ter soon de­cided that girls only wore dresses with the as­so­ci­ated princess, bal­le­rina and fairy em­bel­lish­ments. That was when Tutu Du Monde was born, some­thing close to my heart, sim­ple and beau­ti­ful that will grow with my daugh­ter while al­low­ing me a cre­ative out­let, do­ing some­thing I love.”

Ms Rem­beck said fash­ion de­sign­ing was all about touch­ing the hearts of your cus­tomers, in her case “to flour­ish and evolve while re­main­ing true to her mis­sion – to cap­ture the fan­tasy and magic of child­hood”.

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