DESIGNER BRINGS MAGIC TO CHILDHOOD
IF YOU spend hours flipping through fashion magazines and set trends rather than follow them, you may be on your way to career in fashion design.
But while it is important to be a trendsetter and to have creative flair, making a name in this glamorous world also involves sacrifices and hard work.
Andrea Rembeck, founder of girls’ clothing label Tutu du Monde, said fashion design was a rewarding but tough career.
“There is probably no harder industry to cut your teeth on ... there are so many factors coming into play from the conception of an idea all the way to the delivery of a perfect garment into a store,” Ms Rembeck said.
“I try to focus on the rewards as the challenges in this business could easily outweigh the rewards. But I think if you have a passion for fashion then you can put up with challenges.”
Ms Rembeck’s fashion career was more or less sealed when, as a child, she would explore her grandmother’s Andrea Rembeck says the right attitude and proper training in skills such as fashion, design and textiles helps. It is also useful to learn the history of fashion and to study different fabrics and materials. “Keep it lean and nimble when you start up and grow it organically and manageably,” she says. attic, delve into the many treasures and create “imaginative” outfits.
Even as a child she was drawn to beautiful lace, beaded and broderie anglaise dresses, slips and hats.
Now Tutu du Monde is known for its handcrafted dresses, capes, tutus and accessories, and is sold in more than 150 stores around the world.
“I grew up in Germany and was classically trained as a fashion designer at French fashion college Esmod,” she said.
“In 1995, I left my home country of Germany and immigrated to Australia. The relaxed lifestyle, pleasant climate and ‘can do’ attitude sold me on the move.”
Here she consulted for leading Australian brands, including Collette Dinnigan, Lisa Ho and Fleur Wood, and developed designs for Urban Outfitters in the US before she began designing her own label.
After getting married and giving birth, she decided to re-prioritise and have a break.
“Spending time being a mother allowed me to reflect on what I enjoy,” she said.
“Alyna my daughter soon decided that girls only wore dresses with the associated princess, ballerina and fairy embellishments. That was when Tutu Du Monde was born, something close to my heart, simple and beautiful that will grow with my daughter while allowing me a creative outlet, doing something I love.”
Ms Rembeck said fashion designing was all about touching the hearts of your customers, in her case “to flourish and evolve while remaining true to her mission – to capture the fantasy and magic of childhood”.