Giv­ing birth to ideas mak­ing a dif­fer­ence

Mt Druitt - St Mary's Standard (East) - - CAREERS - Janita Singh

ROBYN Jones is out to make a dif­fer­ence in the lives of needy mums sim­ply by sell­ing baby wraps.

The for­mer me­dia and ad­ver­tis­ing pro­fes­sional founded her own busi­ness Mama Maya in March, sell­ing muslin baby wraps.

She also part­nered with the Birthing Kit Foun­da­tion Aus­tralia, to fund one birthing kit in a de­vel­op­ing coun­try for ev­ery wrap sold.

Jones’s busi­ness idea came from her own com­pli­cated, high-risk preg­nan­cies.

“Not long af­ter giv­ing birth to one of my sons, I heard about the work of the Birthing Kit Foun­da­tion Aus­tralia – pro­vid­ing clean birthing kits to women in re­mote ar­eas of the world,’’ she says.

“In Aus­tralia, six in 100,000 women die each year due to preg­nancy com­pli­ca­tions or child­birth, but in a coun­try like Uganda, it’s one in 16.

“I re­alised how lucky I was to have a clean and safe place to give birth with trained care­givers.

“I wanted to do some­thing to in­crease aware­ness of this is­sue and help re­duce the rate of mother and baby mor­bid­ity and mor­tal­ity.

“By tak­ing some­thing that ev­ery par­ent of ba­bies owns multiples of (a sim­ple muslin wrap), I built a busi­ness with a fo­cus on stylish de­sign, sus­tain­abil­ity and phi­lan­thropy.”

The birthing kits which are as­sem­bled in Aus­tralia are dis­trib­uted in 20 coun­tries.

“It’s re­ally hum­bling to know that so many women have lit­tle or no sup­port dur­ing child­birth, or ac­cess to a hy­gienic place to birth – things that we just take for granted here,” Jones says.

Birthing Kits con­tain a plas­tic sheet, gauze, gloves, soap, a ster­ile scalpel blade, and some string to tie off the um­bil­i­cal cord.

“The items are so ba­sic but essen­tial in en­abling a mother to de­liver her baby in a safer, cleaner en­vi­ron­ment, re­duc­ing the chances of in­fec­tion,” Jones adds.

Jones says the busi­ness has been a re­ward­ing one and en­cour­ages peo­ple to sup­port wor­thy causes.

But she warns mums keen to set up their own busi­ness to do their home­work well and “know that it’s not a part-time af­fair”.

Just like be­ing a mum, hav­ing a busi­ness means we are never off duty, she says.

“En­sure you have the sup­port you need and fam­ily help. It’s hard work start­ing a busi­ness, let alone do­ing it while fo­cus­ing on your own chil­dren.”

Jones’s next aim is to fund 100,000 birthing kits by the time Mama Maya turns three. For more de­tails see: ma­ma­

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