Build on­line pro­file to at­tract em­ploy­ers

Mt Druitt - St Mary's Standard (East) - - CAREERS - Janita Singh For more de­tails see: jane­jack­son­

HAV­ING a solid so­cial me­dia pres­ence can help with job hunt­ing, ca­reer plan­ning, es­tab­lish­ing your “brand name” and net­work­ing ac­tiv­i­ties.

Ca­reer man­age­ment coach and au­thor Jane Jack­son says the re­cruit­ment process has changed dra­mat­i­cally in re­cent years with em­ploy­ers and em­ploy­ees of­ten com­mu­ni­cat­ing through so­cial me­dia plat­forms like LinkedIn.

“Al­most all job ap­pli­ca­tions are ad­ver­tised on­line … so­cial me­dia is a great way to de­velop our own brand be­cause every so­cial me­dia plat­form has a global reach,’’ Jack­son says.

“If you hope to reach po­ten­tial hir­ing man­agers in an­other city, state or coun­try, you can do so as well.

“Also when it comes to job seek­ing via LinkedIn, hav­ing pre­vi­ous man­agers and col­leagues write rec­om­men­da­tions for you to in­clude in your on­line pro­file gives you cred­i­bil­ity in­stantly.”

But it is worth re­mem­ber­ing that while so­cial me­dia net­works can help you find a job or sell your brand, they won’t do it on their own, Jack­son says.

You need to be strate­gic and proac­tive in how you use them.

“Be­cause of the high per­cent­age of re­cruiters sourc­ing for can­di­dates on web­sites like LinkedIn, it is es­sen­tial to make sure to cre­ate a strong pro­fes­sional pro­file that projects you in the de­sired di­rec­tion and into your dream role,’’ Jack­son says.

“Be aware that what you post on your so­cial me­dia chan­nels forms part of your on­line ‘brand’ and a few drunken pho­tos may cast doubt on your val­ues and pro­fes­sion­al­ism.

“Ev­ery­thing you post should be an ex­ten­sion of your pro­fes­sional brand so that when­ever you turn up in the news­feed, it re­in­forces what you have to of­fer pro­fes­sion­ally in your area of ex­per­tise.”

So what catches the eyes of po­ten­tial em­ploy­ers and re­cruiters on­line?

Some­thing of­ten over­looked is a well writ­ten pro­file – with no gram­mar or spell­ing er­rors.

Jack­son says your on­line pro­file should also in­clude:

A clear and pro­fes­sional pro­file photo

A head­line to high­light your key ar­eas of ex­per­tise

Em­ploy­ment his­tory and aca­demic qual­i­fi­ca­tions

A clear sum­mary that high­lights your skills and achieve­ments. Don’t in­clude: Your date of birth A fuzzy in­ap­pro­pri­ate photo taken with your dog; or with sun­glasses

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