Build online profile to attract employers
HAVING a solid social media presence can help with job hunting, career planning, establishing your “brand name” and networking activities.
Career management coach and author Jane Jackson says the recruitment process has changed dramatically in recent years with employers and employees often communicating through social media platforms like LinkedIn.
“Almost all job applications are advertised online … social media is a great way to develop our own brand because every social media platform has a global reach,’’ Jackson says.
“If you hope to reach potential hiring managers in another city, state or country, you can do so as well.
“Also when it comes to job seeking via LinkedIn, having previous managers and colleagues write recommendations for you to include in your online profile gives you credibility instantly.”
But it is worth remembering that while social media networks can help you find a job or sell your brand, they won’t do it on their own, Jackson says.
You need to be strategic and proactive in how you use them.
“Because of the high percentage of recruiters sourcing for candidates on websites like LinkedIn, it is essential to make sure to create a strong professional profile that projects you in the desired direction and into your dream role,’’ Jackson says.
“Be aware that what you post on your social media channels forms part of your online ‘brand’ and a few drunken photos may cast doubt on your values and professionalism.
“Everything you post should be an extension of your professional brand so that whenever you turn up in the newsfeed, it reinforces what you have to offer professionally in your area of expertise.”
So what catches the eyes of potential employers and recruiters online?
Something often overlooked is a well written profile – with no grammar or spelling errors.
Jackson says your online profile should also include:
A clear and professional profile photo
A headline to highlight your key areas of expertise
Employment history and academic qualifications
A clear summary that highlights your skills and achievements. Don’t include: Your date of birth A fuzzy inappropriate photo taken with your dog; or with sunglasses