ed halmagyi table talk
IS it just me, or does the entire ecosystem of social media seem to be inhabited in equal measures by photos of sunrises, pouting selfies, small cats doing inexplicable things, and a truly astonishing array of foods.
For all the technological power at our disposal, that seems to give short shrift to the idea of progress.
But who am I to judge, check out my own feeds and you’ll see I’m as guilty as anyone. That said, if you’re going to post pictures of food, make them delicious. And there’s a few professional tips you can easily learn that will help transform your tiredlooking dinner into a work of digital art.
RULE 1: It’s all about the shadows. Most people think that an image is composed of light, but shape actually comes from its opposite. In most indoor situations the illumination comes from overhead, usually by way of downlights. These flatten the food and make it look drab. Try holding something over the plate – a menu works well in a restaurant. This allows light to come in from the sides, and gives your image far better form. RULE 2: Remember the contrast contrasts – light/dark, tones/of tones/offset colours, shapes. High-co High-contrast lighting gives the food punch. Using a tonally l layered background (think v variations of greys) with ind individual colours placed o on top (say the red and gree green of salad) gives the image v vibrancy and depth. A var variety of shapes makes the image interesting. RULE 3: SmartphonesSm don’t cut theth mustard, at least not yet. If you’re really keen on making your social feed a work of edible a art, invest in a q quality digital stills ca camera. Also, there ar are some excellent app apps for editing ava available, even a mobile vers version of Adobe’s inimitable Photoshop, so there’s no longer an excuse for sloppily rendered images.
Transform your tiredlooking dinner into a work of digital art