Chanel turns a page on her pre­vi­ous life

Mt Druitt - St Mary's Standard (East) - - CAREERS - Janita Singh

CHANEL White says she may be the first ter­ror­ism an­a­lyst-turned-sta­tionery de­signer.

The 32-year-old Padding­ton ad­mits quite a ca­reer change.

“I’m ob­sessed with sta­tionery. But, yes, it’s an un­usual back­ground for a card de­signer,” she says.

The ca­reer change saw White (pic­tured) leave her Lon­don-based job of nine years as a ter­ror­ism an­a­lyst to re­turn to Aus­tralia and launch Amelia Lane Pa­per in 2014.

She says it is a “prac­ti­cal sta­tionery business” sell­ing wed­ding plan­ners, greet­ing cards and notepads, but mostly prod­ucts that in­spire women.

White, who spent years study­ing and un­der­tak­ing in­tern­ships in the an­titer­ror­ism field, in­clud­ing ex­pe­ri­ence with the United Na­tions, says the in­trigue from it is as­so­ci­ated with a ca­reer as a ter­ror­ism an­a­lyst didn’t live up to the day-to­day re­al­ity.

“I found the con­stant ex­po­sure to such sad and hor­rific events im­pacted my nor­mally pos­i­tive out­look,’’ she says. “I wanted to do some­thing that made my­self and oth­ers happy.”

But the tran­si­tion was not with­out its chal­lenges.

“A few days af­ter turn­ing 30, I found my­self on a plane back home to Syd­ney, with nowhere to live, de­pleted sav­ings, two use­less de­grees, work ex­pe­ri­ence that wasn’t rel­e­vant to what I wanted to do and a dream for what Amelia Lane Pa­per could be,” she says..

But to­day White says she has a ful­fill­ing ca­reer.

“I love the emo­tional pull of sta­tionery – the po­ten­tial of an empty note­book, the first page of a new di­ary, the prom­ise of or­gan­i­sa­tion and goal-get­ting with a new plan­ner,’’ she says.

“I re­ally buy into the psy­chol­ogy of the ‘clean page’ and all the pos­si­bil­i­ties and po­ten­tial it rep­re­sents.

“Amelia Lane Pa­per is about help­ing women get or­gan­ised. Help­ing re­duce stress … I would like to be­lieve that my hum­ble de­signs can help bring bal­ance, peace of mind, or­gan­i­sa­tion and struc­ture to the messy, busy lives we lead.”

White cre­ates all the de­signs her­self with pen­cil and paint.

Last year she achieved a long­time goal of re­leas­ing a weekly plan­ner which she says quickly sold out.

“I think in this dig­i­tal age with apps and tech­nol­ogy con­stantly buzzing about, the quiet and calm fo­cus that things like a hum­ble plan­ner brings is med­i­ta­tive,” she says.

“A beau­ti­ful plan­ner can help you think more clearly and cre­atively.” See: amelialanepa­per

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